The holiday season is imminent for any kind of business included small businesses. Therefore, it is a must to be more prepared to face holiday season since it can comprise the bulk of your yearly sales as well. It is strongly advised to prepare early and thoughtfully. Of course, you should not forget about fierce competition that tend to happen during holiday season as well. However, you can think of it as opportunity to capture new customers instead.
How to boost holiday sales with the right marketing strategies
Many big companies take opportunity to gain more sales during holiday season because they know it is when customers spend lots of money on things they love. If you run a small business, it is a must that you take holiday season as a great opportunity to do the same so you can increase your sales and have your best season. Here are some marketing tips to boost holiday sales:
Strategize with your discount offerings
Today’s customers are very savvy so they know businesses compete for customers. They are on the lookout for discounts and sales especially during holiday season. Therefore, make sure to plan your moves early and create strategies that will actually work to appeal to your customers’ desire for the best deals.
Consider gift suggestions
As the holiday approaches, the lives of your customers might get more hectic. That’s when you have to take the chance by making holiday shopping experience that is easier for them. You can prepare email marketing campaigns with gift ideas. You may provide shoppable links via email to help direct them to your product’s pages. It’s also bets to personalize gift suggestion based on your customer’s previous purchase history.
Design unique marketing campaign
Holiday tend to be about recalling childhood memories and things that are pretty nostalgic. Hence, you can design marketing campaigns that can bring back those memories. For example, you can use black and white pictures, old-style fonts, etc. Create a unique display that can evoke nostalgia whether you are going to have it online or offline.
Pay attention to your existing customers
Holiday season can be used to gain new customers. However, don’t forget that you have loyal customers. Appreciate your repeat customers by offering special, customized gifts such as valuable discounts or even exclusive first look at a new product. You can also send them a personalized, hand-written holiday cards to your loyal customers via email to garner their attention and show them that they are cared for.
Mobile-friendly marketing strategy
Provide easier access for consumer by optimizing your online store mobile devices. You may use SMS marketing and mobile marketing to boost your holiday sales. E-commerce has become more and more crucial since the majority of sales today are made via mobile devices.
Free shipping is one of the best offering you can give to customers especially who are shopping online. It is even more crucial during holiday season so make sure to let your customers know about this offering in your marketing email and features.