Running a business means you need to build a good relationship with your customers. Getting their attention might be easier than nurturing the relationship. It is because keeping good relationship means you need to keep them happy and satisfied. To be able to do so, you need to get a better understanding of your customers. It means, you need to get deeper insight of your customer’s behavior. You need to know their taste, need, as well as motivation. Only when you get deeper and better understanding will you be able to connect them with your products and services.
Building relationships and connecting
The insight of costumers’ behavior is the key to connect and build relationship for long term. It is important for businesses to know the gap between customers’ aspiration. Once the gap found, it is easier to navigate it into business opportunity. Doing a research is one of the many ways you can do to connect and get to know more your customers.
Analyzing the consumer needs to be done regularly. Hence, you know if there is any change of their behavior. And here are some of the things you can do when researching consumer’s behavior:
Online monitoring and tracking
Monitor and track online conversation about your brands, competitors, etc. You need to know what consumers are saying about you and other topics related. People talk about your niche in different online platform. You can monitor each of them to find accurate insight you can use as a source for improvement.
Analyze the audience
You may have varied audience identified by different demographic characteristics as well as psychographic information. This kind of research allows you to truly know consumer’s behavior on social media platforms, what brand they follow, and what kind of interaction they have.
Study target audience
You can also do your research in a form of in depth study to your target audience. This involves more thorough and complete research where you can observe participants, interviews, plan field notes, etc. This requires you to get engaged within online community so you get more accurate insider’s perspectives. This is also a way to help build your online persona for your target audience.
Research online communities
There are so many communities being created across digital spaces. Usually, these communities consists of people who share common interests related to your brand and company. Hence, investigating them will be valuable. Analyze the interaction between the members within the communities. Then see if the topic of their conversation and interactions leads to actionable insights applicable to your brand or company.
Track the trend
Find the topic that is being trend and could be the interest to your brand or company. This way, you get information concerning your brand constantly so you know if there is any potential crises you need to prevent from escalating. Tracking trend is also a good way to analyze what the consumer are talking about between themselves regarding to your brand. This can help guide you to get deeper and accurate actionable insights.