For your business to grow positively, it is a must to conduct a survey to your customers. It is something that many business leaders, owners, sales, and professional tend to forget due to day-to-day needs. Meanwhile, engaging with customers is a must because then you get to know what they truly needs and how to meet them. A simple survey won’t take much time and it won’t be a hassle if you can do it efficiently. One of the most important element for successful survey is the questions.
Engage with customers
It is a must to keep your customers engaged so they feel more valued and connected to your brand. Also, strong engagement with your customers will make more loyal to you because they will less likely ti get attracted to you competition. Also, many customers want you to improve so you can solve their problems more precisely and effectively. Through survey, you get to gain valuable insight to help your customers while also growing your business.
The right questions to ask in surveying customers
It is a must for you to make time drafting and formulating the best questions to get the most valuable insight of your customers. Also, align your questions to your current key performance indicators and goals. And here are some example of great questions to ask your customers on surveys:
How did you learn about our business and products or services?
This kind of question is important so you know how and where they found you. It also allows you to know what made your customers looked for your product or service. From this question alone, you will know valuable information regarding to how to access your business, product, and service.
How many other businesses, products, or services you consider purchasing from us?
This is kind of blunt question but it won’t offend anyone. From this question, you will get to know more about your competition or what probably made your customer considered them in the first place before deciding to choose you.
Could you share top two reasons for purchasing our products or services?
From this question you will know the motivation behind your customer’s decision to purchase from you. This way, you know your brand’s strong points. Hence, you know how to utilize them in the next plan.
What is the probability that you recommended us to your friends or families?
This is important question to know how valuable and recommendable your brand is. Also, you will know the level of satisfaction of the customers who made the purchase. If they are satisfied, they will most likely to recommend your brand to others.
What would be something about us you think we could improve of?
This question is important to help you know your brand’ weakness is, be it the customer service, the availability, accessibility, price, packaging, etc. This is a great way to know exactly what to fix for your brand to deliver better offer in the future.