Social media strategy for business is no longer an option. For many cases, it is a must since it has been covering many things include the ads network.
Just take a look of how Facebook Ads is increasingly popular until today where a status you have just posted on your personal account or what you have shared on Facebook page can be displayed as the ads and reach more audiences. To do that, you will only need to put your budget and with a little setup, your ads will live in just few short minutes ahead.
Doesn’t it magical that your business can also making use the same network to reach more customers while you have a control to where the ads will be seen, to whom it is for, etc?
Everything can be started through social media and I think that your business should also take advantages of it.
Ways to build effective social media strategy for business
Of all many ways to start building the strategy for your business through social media platforms, I have only some simple things to tell that most of us are possible to get them done.
But seriously, it need consistency. And by the time if you are keep on doing all of those things, you will not only building the successful social media pages but can also be a huge support for your business.
Here are what you need to know and do:
1. Create professional social media pages
The different thing about creating professional social media profile for business and personal is clear.
Should I keep on reminding you to provide the professional logo, high quality cover image, meaningful description, include the address or your business location, working hours, map navigation if possible, phone numbers and email, etc.
Those are the basic ones but no matter you are thinking them so simple, they are truly the useful information for your audience (customers).
2. A week without any new contents updated is the worst of what you can do
People need reasons to be in your social media pages as well as the “why should I like your page?” And the answer is the contents. Many internet marketers are teaching us that contents are the king and social media is also works the same.
If you don’t really know what to update in a day, then let’s try to post a content every 2 or 3 days. Let’s make this as simple as possible, just post anything related to your business even if that will be an image alone. How hard can it be?
For the new business social media profiles, don’t you think that posting an image or video with great description is too much if you are wishing for 1,000 followers? That is possible but how many of us are experiencing that luck? So, be rational of your own social media strategy for business is also important.
3. Utilize social media ads
We have been realising that to get money, we need to spend money, too. Building organic audience through social media is possible. But again, it takes time.
And for those who have enough patience in heart but got a budget on their pocket, promoting and marketing the business through social media ads or even search engines worth to think about.
It’ll helping you to reach more audiences that can be your followers or can even be possible to get customers right after your ads get its first impression.
4. Research the trend related to your business
Did you know that today you can even know what is the popular topic on internet? Use Google Trend for that and translate the trend into your business.
Even, there have also been so many social media marketing tools today that are possible to find the popular topic of what the users are mostly talking about and engaged with on any popular social media.
For example, if you want to know how popular the hashtags are on Twitter, brand24 may your choice or else. It is a tool that can be your social media strategy for business as well as the tactic to find people and their contents.
Anyway, there many social media specialists are also recommending to use the HootSuite or Buzzsumo, you may want to check them out, too.
5. Plan your budget and contents for the ads
Facebook and Pinterest may the worthy platforms to test your luck on social media. If you are interesting to use Instagram and YouTube, that’s also be fine.
Many agencies and companies are even testing which ads networks that are really work for their business and then they will focusing on using that in the future and that’s will need a huge money to start.
You can also do the same thing but in case your budget is limited, I think that Facebook ads is the cheapest stop to start with.
There is no secret recipes to promote and market your business on internet, and the above social media strategies for business are the common ones that keep on used by many marketers.