In running a business, failure and success are two possible results to get. Every decision you make has its own risk and potentials you should always calculate thoroughly. It means, every action you make will be impact your business. Therefore, making the right decision or taking action is not something to be done carelessly when it comes to business especially the not you started with effort. It is a must to take decision that has benefit for your business and minimum risks. It is also important to make actionable investments that have long term benefit for your business.
Making investments with long term benefit
Investment is important part of business. Every action you make can also be considered as investment if it impacts your business. There are many kinds of investments in business and they don’t always have to be about money investment. There are actionable investments you can make to bring long-term benefits to your business. Action is the type of tool that will help your business to grow and move forward after all. Here are the most important of them.
A Loyal Group of Fans
The first one is to build a group of fans. It is important to think that you don’t have to necessarily make everyone your customers right at the moment. It is also good to build trust among your audience to be your group of fans. Building a group of fans consisted of future mentors, partners, investors, leaders, influencers, etc are also important. It is a type of investment that will help your business in the future. There are many ways you can do to build a group of valuable fans. For example, writing quality contents, creating online events, to discuss particular topic of interest, etc. This investment can help you build organic reach for your personal brand in the long run.
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Connection to Future Customers
The next actionable investment that gives you long term benefit is to talk to your future customers. As mentioned before that you don’t have to make everyone your customers right away. Building trust among your future customers is an investment you should make. Keep in mind that your products and customers are inseparable. No products without customers and vice versa. The right investment when it comes to building trust among your future customers is by interacting as long as possible until your product is released. This way, you know more about something important for your business including brilliant ideas, market gaps, product features to develop, etc.
Having the Right Mentor
The next investment you should make to give your business long term benefit is reaching out the right mentor. You can probably post questions in an online community but it is not enough to be called mentoring. In order to give you the right or more precise advice and guides, it is important for the mentor to know you including your business and background. Thus, try connecting with more investors, co-founders, potential customers to build a relationship that can turn into mentorship. They are also potential to connect you with other mentors.