Effective Social Media Strategy for Business in 5 Steps

Social media strategy for business is no longer an option. For many cases, it is a must since it has been covering many things include the ads network.

Just take a look of how Facebook Ads is increasingly popular until today where a status you have just posted on your personal account or what you have shared on Facebook page can be displayed as the ads and reach more audiences. To do that, you will only need to put your budget and with a little setup, your ads will live in just few short minutes ahead.

social media strategy for business

Doesn’t it magical that your business can also making use the same network to reach more customers while you have a control to where the ads will be seen, to whom it is for, etc?

Everything can be started through social media and I think that your business should also take advantages of it.

Ways to build effective social media strategy for business

Of all many ways to start building the strategy for your business through social media platforms, I have only some simple things to tell that most of us are possible to get them done.

But seriously, it need consistency. And by the time if you are keep on doing all of those things, you will not only building the successful social media pages but can also be a huge support for your business.

Here are what you need to know and do:

1. Create professional social media pages

The different thing about creating professional social media profile for business and personal is clear.

Should I keep on reminding you to provide the professional logo, high quality cover image, meaningful description, include the address or your business location, working hours, map navigation if possible, phone numbers and email, etc.

Those are the basic ones but no matter you are thinking them so simple, they are truly the useful information for your audience (customers).

2. A week without any new contents updated is the worst of what you can do

People need reasons to be in your social media pages as well as the “why should I like your page?” And the answer is the contents. Many internet marketers are teaching us that contents are the king and social media is also works the same.

If you don’t really know what to update in a day, then let’s try to post a content every 2 or 3 days. Let’s make this as simple as possible, just post anything related to your business even if that will be an image alone. How hard can it be?

For the new business social media profiles, don’t you think that posting an image or video with great description is too much if you are wishing for 1,000 followers? That is possible but how many of us are experiencing that luck? So, be rational of your own social media strategy for business is also important.

3. Utilize social media ads

We have been realising that to get money, we need to spend money, too. Building organic audience through social media is possible. But again, it takes time.

And for those who have enough patience in heart but got a budget on their pocket, promoting and marketing the business through social media ads or even search engines worth to think about.

It’ll helping you to reach more audiences that can be your followers or can even be possible to get customers right after your ads get its first impression.

4. Research the trend related to your business

Did you know that today you can even know what is the popular topic on internet? Use Google Trend for that and translate the trend into your business.

Even, there have also been so many social media marketing tools today that are possible to find the popular topic of what the users are mostly talking about and engaged with on any popular social media.

For example, if you want to know how popular the hashtags are on Twitter, brand24 may your choice or else. It is a tool that can be your social media strategy for business as well as the tactic to find people and their contents.

Anyway, there many social media specialists are also recommending to use the HootSuite or Buzzsumo, you may want to check them out, too.

5. Plan your budget and contents for the ads

Facebook and Pinterest may the worthy platforms to test your luck on social media. If you are interesting to use Instagram and YouTube, that’s also be fine.

Many agencies and companies are even testing which ads networks that are really work for their business and then they will focusing on using that in the future and that’s will need a huge money to start.

You can also do the same thing but in case your budget is limited, I think that Facebook ads is the cheapest stop to start with.

There is no secret recipes to promote and market your business on internet, and the above social media strategies for business are the common ones that keep on used by many marketers.

Building Effective Communication in Your Business Team

It is not easy to run business while building solid team at the same time, however, team is important for your business to make it work. You can handle all things related to your business but it will be more efficient if you can do it together with your teammates. Besides, you have more opportunities to expand your business and make it last longer. However, building a solid teamwork is not as easy as it sounds either. You need to build effective communication first to ensure that everyone is one the very same page. 

How to build effective communication between teammates

A conversation won’t work if you only care to speak and unwilling to listen. Effective communication is a two-way. This is how you can build relationship in your business. The key of effective communication is positive and personal awareness. 

Building Effective Communication in Your Business Team

Listen to Voices

To build effective communication, you need to have qualities such as active listening, assertiveness, eye contact, mindfulness, and self-confidence.  It is important to raise awareness to listen. This way, evert teammates understand how to face differences and how to respect each other. Differences are not always bad. It can help broadening the horizon and generate more ideas. You and your teammates also must be able to be mindful of individual’s space. 

Positive Languages

It is also crucial to use positive language especially in professional environment. This can be carried through verbal communication. Positive language is important because it is encouraging and helpful. Meanwhile, negative language tend to drive conflict. Even if you have different opinion, it is important to deliver your intention through positive language so the others won’t feel offended. Positive language don’t necessarily results in positive consequences. However, it can prevent from unnecessary fight and conflict between teammates. 

Assertiveness

As business owner, you need to use assertiveness in maintaining effective communication. However, you have to differentiate between assertiveness and aggression. Assertiveness doesn’t contain hostile mood to the conversation. It is a clear statement of something you want to plan. Meanwhile, aggression leads to hostile behavior that can aggravate conflict instead of solution. Using assertiveness means you have self-confidence in expressing your thoughts without degrading others. 

Adjust the Speaking Style

To build effective communication, it is important to learn more about speaking style which include tone, accent, volume, etc. Your teammates may take differently when you deliver the same sentence in different tone. When you raise your voice too loud when giving order, it can be misinterpreted negatively by your teammates. When you speak in the right tones or pitch, you can motivate others. Positive speaking style is highly advised to use in working environment.

Misunderstanding Mishaps

It is easy to have misunderstandings between teammates. That’s why creating positive and effective communication is crucial. Your team won’t be able to reach the goal of the business if they cannot even communicate well to each other. Learning how to use positive language through words choice or tone will benefit every teammate. As business owner, you can encourage your employees and team, or give them examples of effective communication. 

What Should You Expect on Bali Piercing Prices

Getting pierced in Bali, essentially, sounds just like buying a new piece of jewellery. There’s nothing special about getting another piercing in this island, essentially. It’s not a representative of the ancient culture nor the tradition. Unlike tattoo, nothing in piercing show the uniqueness of Bali. However, many travelers think it’s attractive—and there’s nothing to deny that. If you consider of getting a piercing in Bali, expect to meet these things, especially regarding to prices. 

What Should You Expect on Bali Piercing Prices

Highly Experienced Piercer Bali Demand Higher Piercing Prices

The prices of getting piercing in Bali could greatly varies between one piercer to another. Just like tattoo artists any other expertise, more experienced piercer will demand higher prices than the others. They have extensive experience and knowledge on their background, they know what they do, and they are usually known as the best on the area. These piercer are famous from returning customers and referrals. Think about hairdresser; their simple fame could triple up the cost of their service. However, that doesn’t mean that piercer with cheaper rate can’t do a great job. It’s just to get you prepared at what you might see on the bill. 

Cheap Piercing Technique Come with Poor Results

One thing that goes directly proportional with Bali piercing prices is the tool. Piercing guns, which are used in many piercing studios, is a lot cheaper as it requires little trainings. It’s so easy to use that many piercers using it usually don’t have much knowledges and experiences. Piercing needles, in the other hand, is a little bit more complicated than piercing gun. It could only administer by professionals, which result on higher prices. However, customers has been reporting that piercing needles are less painful and a lot much safer. 

Read More: Where the Best Surf Camp at Morocco for Your Holiday?

Pay More for More Challenging Location  

Earlobes piercing is the cheapest piercing as it requires little anatomical knowledge. There’s not much cartilage and blood vessel in the area. The prices of earlobe pricing in Bali could start from as little as IDR 70K to 100K for a pair. Medium difficulty areas such as the cartilage, nose, navel, lips, and nipples could cost IDR 150K – 300K per hole. That means you need to pay double if you wish to have a pair of nipple piercings. More challenging piercing locations includes the medusa, cheek, transverse lobe, and genital piercing, which could cost IDR 300K and up. 

Cost of Jewellery Selection and Aftercare Products

After your piercing in Bali is done, the artist would offer their jewellery collection for your new piercing. Some come all inclusive with the price—usually the most basic one. Sophisticated jewellery and extra jewels to wear once the piercing is healed would cost you more. You might also want to purchase the aftercare products to take care of your fresh wounds, which would add more cost to the prices of piercing Bali. 

Types of Team in Business Operation You Need to Know

You see, every business has different characteristics including in how they operated. There are many factors contributing to a business’s success and one of them is teamwork. However, it is true that building solid and successful team is also challenging because every individual may come from different background and discipline, besides, every individual has different approach in problem-solving.

However, it is also not something impossible to achieve. You can build successful team to help you reach the objectives. It may take time but you will reach there if you do it right.

Types of team in business

The point of having team is to focus on collective performance so members have both individual and mutual accountability.

By creating team, you gather people with complimentary skills as well as interests to work toward the same objectives.

Types of team in business operation to know

In team, communication is the most important element because it influence mutual respect, trust, and understanding which impact to efficiency in product development. Here are several types of team in business you need to know:

  1. First, there is project team where teammates work collectively to achieve the same goal using the right strategies. This type of team relies hard on system with specific measure and time. Every member is assigned with responsibility and deadlines. This plays important role to the performance of the business because it is functional.
  2. There is also self-managed team where teammates work with a wide set of objectives and their key goal is to reach a common result. In this type of team, manager is not usually needed and that’s why it is called self-managed team. The members decide themselves the rules as well as expectation. They also solve the problems. However, creating this kind of team is quite challenging because you need to give the right autonomy and responsibility.
  3. There is problem-solving team where teammates focus on solving particular problems or issues. However, this team is usually temporary unlike project team. For example, you can create this type of team when you experience financial crisis when running your business. Thus, the team will work on finding the right solution and help your business to get back up from the struggle.
  4. There is also operational team where teammates work to support the other teams. They can also have their own projects as well as function as what the role require them. However, their aim is to make sure that all the process in business operation runs smoothly. If there is particular team lagged behind, operational team can step in to give a hand so that the performance of your business won’t get affected negatively.
  5. Then there is also virtual team where teammates work in different locations and rely more on effective communication and collaboration tools. This is one of the most modern types of team you can create. The benefit of this team is that you don’t have to provide particular place so every member can work from anywhere. Time, space, and culture are important elements characterizing this type of team.

Modest Guide To Surf Camp For Beginners In 2019

And here you are, looking for the simple or modest guide so you can be in a surf camp for beginners as one of the recommended ways to learn surf or improve the skills you have been started before.

One sure thing I keep on believing in is, surfing itself is addictive. For those who have been started their own journey, they know how to appreciate that thought. But if you have no idea how does it actually mean, think about your most favourite hobby that makes you experiencing happiness all the times and you can even forget about the concept of time.

Guide to surf camp for beginners in 2019

As one of the professional ways to learn surfing, surf camp for beginners will be on your travel bucket list for this 2019. Not only because it can be your new positive addictive thing, but the endless waves will usually meaning for one thing; the endless happiness and fun.

Guide to surf camp for total beginners

We are all growing old learning something new every single day. If you don’t do that, no doubt we gonna miss many fun things in life that are producing our happiness. So does the surf camp for beginners you are about to get it started.

I am not a great surf instructor, nor the professional surfers. But when it comes to riding the waves, there are many possibilities in beginner’s mind while there just a few in the expert’s. And as the first-timer, it would be lovely to share thoughts to the the other beginners surfers. So, here are the guide I am gonna share with you that most of them are started with questions.

  1. Where the surf camp location to start for beginners? You may have a dream of where and how you will spend the holidays and that will also be the first tips on how you can start your surfing lessons and practices. If you are confusing where to start your journey, my first recommendation is to go for a surf camp europe that may be possible as your choice if you’d love that idea. There are many countries as well as the surf camps for beginners that are worthy to visit and try. If you are running out of budget but still need to go abroad, South-East Asia may your next favourite destination for its tropical atmosphere and surfing paradises.
  2. When is the best time for your surf camp trip? Can someone tell me that there is the other best options to learn surfing besides in summer holidays? Let’s get the debate on your mind being finished. Surfing in other seasons except summer is still possible, but many of us will surely agree that we’d like to even paying more for doing it in tropical weather than in other seasons. So, open up your calendar right away and see what months will it be your summer retreat. It is always the great time to spend holidays as well.
  3. Which surf camp for beginners that have been giving the surf lessons for years? Nah, dude. This may the most old guide you have been hearing all the time in your life for any kind of business services you’d like to use and hire. In surfing itself, the same thing is also recommended. I am always welcome the new surf operators of what they are offering. But to be honest, the surf camp operators that have been establishing and keep on serving their new surfers for years as if unbeatable. It has also one beneficial meaning which is the surf camp is keep on updating their skills, the curriculum, the professionalism, and much more.

That’s it. The above 3 guide to experience the best of surf camp holidays for beginners may not specifically give you the precise thing you can do. But take a second look on them, you may realise that what I have been shared are make sense and applicable. Have you ready to spend your 2019’s holidays?

Why Get the Small House for Living Over the Large One?

What’s your future dream house looks alike? If you are tent to have a big house that seems like your own palace, that will be the opposite of what I am dreaming about. I do love small houses and hopefully it will be an opportunity for a property business in the future as well.

I have been seeing some house developers are offering the big and luxury houses to the small tiny ones that look pretty much cute to me. It is easy to guess that the small home living is for those minimalist individual or new small family as its main market.

Benefits of small house living as your property business

Small house design can also be used as the solution for the students who need the living space close to their campus that will mostly located at the city where the land are probably full of big buildings.

Benefits of small house living for customers in property business

If you are thinking about to run a property business, you may need to gives a small designed house a chance. It is because it has benefits you may have never though of before. Some of them are as below;

  1. Small house business won’t need more budget than the big ones. It is surely that the small the living space you are building, the less you will need to spend in term of the budget.
  2. Small house living will be the best choice for the commuters. There are many commuters among us where their place to work and the place to stay are at different cities. It is because most of the living space close to their works are expensive and mostly because of its buildings themselves are pretty much bigger.
  3. If the small house will be rented out, the price can be affordable for the others. This is where the size is matter where the small one will win when it comes to talk about how cheap it will be compared to the luxury designed apartment.
  4. Energy efficient. The small the houses are, the less energy to be used. You don’t need much times and efforts to heat the rooms in the cool season and so does the otherwise. It will also means that if your customer will buy or rent it, they will also get the benefit of spending less money for the energy. Leaving the less ecological footprint at where we are living is always bringing us benefit, isn’t it?
  5. People who are living inside the small house will mostly comfortable and intimate. This may caused by the rooms themselves that seem no distance at all so people will keep on closer all the times. And this should be the benefits the business owners should have been talked to the customers.
  6. More unique. The next reason is, small house is seems to be one of the available unique house no matter how it is designed. Besides that, some of us may also needn’t to experience the feels of neighborhoods are containing large houses and somehow feels intimidating.
  7. Save more time in organizing and cleaning. Even though you can’t store many items in a small house, you will at least easier to organize the items as well as cleaning them. No need to get a headache in doing them all.
  8. Lower property taxes. You can save more money when getting the small house for living if you will really ok with that. It is not a secret anymore that the larger your living at, the higher the taxes will be.
  9. For those who are living with children, even though you will keep on hearing their screaming or footsteps when running around, at least you won’t lose them at all. You will keep on playing with them and fulfilling their childhood with beautiful memories.

There are more benefits of small house living you can get and that’s how it will be tempting for the customers if it will be your property business. Is there anything I have not been mentioned? Share with others if you found this post useful.

2 Common Digital Marketing Platforms for Business?

Many have been saying that involving in a digital marketing is good and even recommended for any kind of businesses. It can be understood since it seems to be easier to reach internet users anywhere they are than doing it offline traditionally that you will be limited by the time and space.

Some of the businessmen are successful and some are still struggling to build their own digital marketing platforms. And surely there will be some that were failed to reached their business target. And i am sure that failing in business can be caused by the less preparation they have been taken before.

2 common digital marketing platforms to used for your business

Therefore, before you are being complacent by the other’s successful stories, you’d better know that building your own digital marketing platforms for your business is important for its future. At least, you will need to know which ones to focus on and have been proven that they will be the start for your digital marketing journey.

1. Build a better designed website

People are keep on saying to be yourself all the time because you have your own uniqueness. So does your website, you will need the better and unique design that can really stand a better chance to differ your business from your competitors.

Website has been the most recommended platform to build in term of digital marketing. Even, it has been the main platform to running the online business today.

You may can market your business online without a website, but doesn’t build one surely a way to miss more business opportunity you can get.

What you will need to do is find the better web designers and developers to help you in building the best website your business ever had. But it is actually not a hard thing to do. You can build it yourself and getting the better template to help you with its appearance. I am telling you this in case you will need to save more money.

The next thing that you will need to keep on doing is that updating more valuable contents in your website so it will be found by the users and your business offers will be known as well.

By the time when your business site is keep on getting huge traffics, the business platform you have just will get more value as well.

2. Build your business’s social media accounts

Another common digital marketing platforms that can also be your online strategy and is useful to market your business through internet is social media.

You surely don’t need to list all of the available social media platforms on internet but you will only need to focus on the popular ones and choose which will be suit your business.

Instagram is a good social media platform that are the best for spreading the contents in images and videos while Facebook are full of young and old people. For those who need to hear more from their customers, Twitter can be a worthy to try as well and so on.

Keep on remembering that the combination of the website and social media accounts as the digital media platforms for your business will be perfect. But you have to know that you will also need to plan the contents to be published so your audiences will keep on getting your update as well as the way to get more new audiences.

What you will need to do next?

There more other digital marketing platforms to make use of, but since you may are new to this, focus on building the above two platforms are even challenging.

Later on, what you will need to keep on doing is focus on the content production to give any updates to your audiences.

Anyway, the mentioned platforms are for the 2 main purposes which are to ensure that your business can be found online and to gain more audiences you are possible to get.

And there is one way you will get those purposes which are keep on updating the contents on your social media and website. You’d better start to create the editorial schedule from now on to keep on track of what you are going to do in the future.

Even though you have been built the most beautiful website on internet and your social media have even provided with more unique logo as your business’s profile pic, without any contents on them, it is nothing.

That’s the only first reason why people are interesting to you and your business. The contents. So you’d better make a plan how to deal with it both for your social media as well as your website so they can really be helpful as your business’s digital marketing platforms.

Learn More about Business and Cash Flow

In business, there are various factors that help making it stay afloat in the long run and cash flow is one of them. Cash flow is the net amount of cash that your business earn and spend. When running a business, you need to the right strategy to generate positive cash flow.

Importance of cash flow in business

It is even more important to generate long term cash flow. However, it is important to remember that relying on generating cash flow alone won’t make you suddenly become a millionaire.

There is still a long way to go before you can generate steady and positive cash flow and build wealth through your business.

The importance of cash flow in business

Running business requires hard work. You also need to be thorough in every little aspect of it. More importantly, cash flow is crucial because it is related directly to your financial setting. It is important that you assess the amount and timing of cash flow in your financial reporting. It is important for the sake of your company’s liquidity as well as flexibility and general financial performance.

Basically, cash flow is the money that is moving or flowing in and out of your business. It happens monthly. The cash itself can come in from clients or customers who buy your products or services. That is how the cash come in. meanwhile, the cash come out of your business in a form of expense and payment. It can be tax, rent, mortgage, etc.

You need to make sure that your business generate positive and steady cash flow if not gradually increasing. Cash flow can be considered positive when the money coming in is more than what is going out. When more money is going out than coming in, your business in in financial crisis that you need the right strategy to solve the problem.

Positive cash flow means your company’s liquid asset is increasing. It can also help you to pay back your debt. If you can keep the performance of your cash flow and overall financial performance, you also have more opportunities play expenses. In fact, you can start building your own buffer so you have better preparation to fight against financial challenges in the future. When your business is supported by steady financial setting and performance, you can make the most of benefit.

The reason why cash flow is important for business is because it can cause the business itself to crumble. Small business is in higher risk of being destroyed when it cannot generate positive cash flow. The most difficult time to deal with cash flow is in the beginning of your starting point. When you start your business, generating positive cash flow is so challenging especially because you are still experimenting and lack of knowledge of how everything works.

The right thing to do is to keep track of cash flow of your business. You need to make proper report so you can assess the situation better with better understanding. Weekly analysis is highly recommended.

What Beginners Need To Know For Their First Scuba Diving Holidays?

Are you itching to go for your first scuba diving holidays even though you are the beginner? Is this the first time for you to have a chance for your first diving certification especially for the open-water class?

Be calm! Many of us are that enthusiast for the first time. But, you will still need to clear your mind and make better preparation for your first scuba diving adventure and holidays.

What beginners need to know for first time scuba diving holidays?

I am talking about what you will need to know and bring as they are important things such as any other travel ideas in talking about what to pack and organize into your backpack.

But not only that, you will also need to prepare yourself rather than just planning about which items and gears to bring to your scuba diving destination.

Days or weeks of exercising before your first scuba diving experience

Even if you can only jogging in the morning before your flight to your scuba diving destination, it will still useful than nothing.

It will be better that you are preparing your physic first since scuba diving itself is truly energy-consuming holidays. The more ready you are, the easier for the dive instructor to delivery the lessons.

Moreover, the tank you are going to put on your back is surely a bit heavy even though you are going to use it underwater. I am afraid that you will finds it heavier than you think. So, weight lifting may be a good start before you are getting your flight.

Simply keep on physically fit!

Another benefit of getting some exercises is you are also actually learning to organize the usage of oxygen that will be important for beginners when scuba diving.

Important! Get the safe reef sunscreen to protect your skin as well as the marine life

If you think that the sunscreen you will be applied on your skin will only affecting your skin in case you were buying the wrong one, it is seriously affecting the marine life as well especially the coral reefs.

For all the beginner scuba divers in the world, you have to know this earlier since this will also be the way how we are all contributing in preserve the better marine environment in the future.

Even, sunscreen can also be contribute as the marine pollution. Many of the products, when you are going to use it on water, the sunscreen you have been applied on your skin can be washed off by the water. No wonder if there will be the oily sheen on the surface when the divers or swimmers are jumping into the water. And that’s truly harming the environment.

So, you’d better check which will be the best sunscreen product will be used for your scuba diving holiday that both help you from the sunburn as well as keep on preserving the marine life.

Don’t get into a scuba diving class with a large number of people

The more beginners who are learning about scuba diving where each classes are pretty much large, the worst for the first-timers to ask the relevant things, to be coached or instructed, and the less chance to master the skills.

Even if you will get your first open water class at the pool to getting used in gearing up yourself, you will still need to be well trained. That’s why you are looking for the scuba diving class.

Double check the scuba diving gears you are wearing

Even the professional scuba divers that have been spending more of their times under the water are keep on re-checking the important gears they will need to bring and ensure that everything have been perfectly setup.

It is because, to enjoy and learn about the scuba diving holidays for beginners at its best, then you will have to secure yourself first. There won’t be any beauty to witnessed and being told if you aren’t safe under the water.

Therefore, never ever underestimate how important it is to double check all the things you put on your body before jump into the water.

Scuba diving is not the underwater photography competition

Have you been thinking about which GO-Pro camera you should by for underwater photography right before your scuba diving is even started? That can be understood but you have to know that it can’t be the main priority except you are going under only for it.

Taking some images are not a mistake and if you are getting it right, it means that you still makes your safety as your own priority. Looks, most of the diving spots you are going to dive are magical. Seriously! They are even getting more beautiful when you are seeing the coral reefs and large number of fishes directly.

The thing is that, are you sure that you won’t be left behind by the other scuba divers even though you have the professional instructors that will keep on counting the divers they are accompanying. One important thing I’d like to say is that, BEHAVE!

Things to Help Your Small Business Compete With The Larger Ones

Competition in the market is part of business. Running a business means you have to be ready to face the competition. It can be tough sometimes that you need to use the right strategy to be ahead of your competitors. You aim not only to be the best but to be different in the competition.

Offering high quality products or services doesn’t always work to defeat your competitors. What you need is to provide the right products and services that your target customers need.

How your small business can compete the larger ones

Even though you run a small business doesn’t mean the competition is less scary. In fact, your competition is not limited to the fellow small business owners.

How small business compete with larger ones

The larger business can be an obstacle for your path to run successful business.

However, there are things that can help your small business competing the larger ones. Thus, you have higher opportunities to grow your small business to the next level:


Customer service is important factor in running business. You need to deliver great customer service if you want to be standout from larger crowd of competition. This is the advantage of running small business. You have more opportunities to grow stronger and deeper relationship with your customers.

Thus, products and services are not the only things you should pay attention to if you want to step up your game in the business. Great customer service is one of the keys to compete larger business because customers appreciate great relationship and connection.


Innovation is also one of the things you can use to compete with larger business. Your business might be small to start with. However, you it will grow faster if you innovate easily.

It is in fact easier for small business to innovate because larger business is often tied to a corporate structure which makes it hard to find the time to innovate. Your small business has more opportunities to launch new idea or innovation faster.


Reputation is important factor you have to use to help you win the competition in business. You need to build your reputation even if you run small business. It is better to run a small business with well-earned reputation than having larger business with mediocre reputation.

You can build your reputation by focusing in your surrounding area. This way, you will have more opportunities to receive praise and appreciation from your customers directly. It benefits your reputation in the long run.


Improvement for efficiency is what can put you in better place in the market. This is one of important things you can use to compete with larger business. There are many things you can do to improve the efficiency of your business such as implementing technology.

The point is to introduce new way of doing things that can result positively.

You can also use the connection with your audience to improve efficiency such as using social media to build a brand and communicate or interact with your audience. It makes you more reachable by your audience which benefits your business as well.