Bali Property: Setting Up Best Rent Prices for Maximised Profit

Setting Up Best Rent Prices for Your Bali Property for Maximised Profit

Calculating rental fees for your Bali property villas is not an easy task. If you price your property too high, you risk attracting guests with high expectations who feel overpriced. If you set your pricing too low, you may not be able to make a profit, and potential clients may question your property’s quality. Low prices are also more likely to attract bargain hunters looking for a good deal, who may end up destroying the establishment. So how should you put the right price for your properties in Bali? Let us assist you in developing the optimum pricing plan for your property.

Set Up the Target Market of Your Bali Property

Going online to prominent vacation lettings websites. Our favourite is this Bali property website, Kibarer, to look at thousands of villas and properties in the island comparable to yours to check out the market. Examine holiday rentals with roughly the same amount of bedrooms and amenities. Keep in mind that you must also evaluate the surrounding neighbourhood. 

Competitor Research 

http://kamloopsweddingcakes.com/wp-content/uploads/2021/06/Competitor-Research.jpg

Find similar holiday rentals in your region by narrowing your search. Examine homes that have the same amount of bedrooms, baths, and amenities like a garden, private parking, and outdoor seating. This will give you a more realistic idea of how much you can charge – though you should still keep an eye on what your competitors do throughout the year so you can change properly.

Set the Bar of Your Financial Goal from the Bali Property

Most individuals get into the holiday leasing business to supplement their income, so the first thing to think about is how much money you’ll need from your vacation let to support your living expenses (such as cleaning and laundry services, welcome baskets etc.).

Just for the laundry and cleaning, an ordinary 2/3 bedroom villa let will cost roughly IDR 500.000 per week. If you like your 3-bedroom villa’s AC on all the time and have a pool pump to run, expect to pay between IDR 2.5 and 3 million a month. Also consider insurance and upkeep bills in your accounting book. Many owners overlook these expenses, but you can’t afford to ignore them.

Prioritise Your Short and Long Term Goals

Setting up priorities of goals that you want to achieve from the property come next. Now you have rough ideas of how your Bali property villa should cost based on competitor analysis and financial goal. Next, you should be asking yourself on which one that you care the most. Do you want to make profit straightaway or do you want to develop a good reputation among holidaymakers first?

If profit is your primary objective, you may charge your competitors a similar (or even slightly higher) fee. However, if getting your holiday rental up and running with paying visitors giving reviews is your top priority, you might want to go a little lower.

More Villa and Investment Insights:

How To Find The Best Villas In Bali Through Agency?

Villa Seminyak Staying Within Annually

Discounts Planning 

It’s great to be busy at peak periods, but what about the slow weeks? When individuals are normally too busy working to take a vacation, some of my clients want to provide special offers or discounts to persuade customers to book during off-peak seasons.

If guests are only going to utilize one room, you could try offering a ‘cosy couples’ discount – but keep in mind that the lowered cleaning expenses aren’t that great, so only a 5% or so discount might be fair.

Five Things You Want to Find at Bali Family Resorts

Every family deserve vacation in Bali; to just relax under the tropical weather and do so many exciting things under the sun. However, family vacation is not alwarys easy. Especially when you are travelling with energetic kids. Don’t get us wrong. We do love kids, but sometimes catering their need on a vacation could be a little bit tiring. Exhausting parents needs some relaxation, too, and that’s why going to Bali family resorts for the holiday is a good idea. Here are five things you’ll love there. 

Some Bali Family Resorts That Are Not Super Immense

A Bali Family Resort That Is Not Super Immense

All of us wants to boast the luxuries of staying at a super large, mega beach resort. But when you come with family, you wouldn’t really want to stay at an enormous Bali resorts. You don’t want to spend all day chasing the young kids running around between the pools, lounge rooms, and other areas at the resort. Things can get even far from relaxation if you get a room that’s bit too far from the resorts’ facilities. Who want to walk half a mile away, carrying a toddler in one arm and baby’s bag in other arm only to get to the restaurant?

You will love the Holiday Inn Bali Benoa as this oceanfront resort is big, but not too wide that you need to walk two miles a day just to get to places. It’s something that’s often overlooked by parents who plan a holiday at a beach resort. 

Water Slides for Little Kids and Bigger Pools for Youngsters 

Water Slides for Little Kids and Bigger Pools for Youngsters

If you are travelling with toddlers, you gotta love the kid pools at Bali family resorts. A fun water bucket, a safe short slide which just thrilling enough for children under five, and shallow depth. You can just lay back in one of the pool loungers while watching the kids playing in the water. 

They don’t have pool for bigger kids, though. Your teenage kid might not be able to have fun with water slides, but they can always choose one of three adult pools in the resort!

An Activity Book for the Kids

An Activity Book for the Kids

It’s quite a challenge to keep kids preoccupied. This resort gives every young kid a set of activity packs consists of an activity book and colouring pencils! A way to stimulate children’s creativity juice and keep them away from boredom—or nagging. Parents know how precious is the time when their little monsters gets busy with their own world. 

A Pool Bar

A Pool Bar

A family holiday doesn’t have to always be centred to the needs and activity of the kids. Sometimes you need some down time to be an adult, talk to an adult, and having fun just like adult do. Don your swimwear and go to the Duke pool bar, where you can hang out in the swim-up and sip on some tropical-inspired cocktails. 

More Stay and Travelling Stories:

Reasons to Stay at Luxury Resorts in Benoa Bali

A Romantic Gateway: Honeymoon at Nusa Dua Beach Resort

Bali Family Resorts with Special Kid’s Room

Bali Family Resort with Special Kid’s Room

How many times kids can get their own room inside their parents’ suite in Bali? This Bali family resort know how to make a peaceful parent’s-kids vacation. Their family suite is built with a master bedroom and an incredibly cute ocean-decorated kids room. But the excitement doesn’t stop here. While the parents are indulged with 180º panoramic oceanfront view from their bed, the kids would have absolute fun with the kid-sized beanbags, the fishes decoration in the wall, a playstation game and the wide TV in their room! Not only that, they also get their very own kid-sized bathroom and kids-friendly toiletries!

Transitioning Office Work Environment To Remote Work

While many businesses are starting to prepare themselves to return to work at the office, there are also some who consider the opposite. Some businesses consider permanent remote work after finding the efficiency of remote work to their business force. If it is also your plan for this year, you may have to start with the preparation. This is such a big decision. It is just as big as your preparation to return to office work. 

How to seamlessly transfer your team to work remotely

With various vaccines that are being approved, there is hope for many business to return to their office. Meanwhile, some others plan to continue with their remote work environment. However, transferring your company to remote work permanently is not something easy to deliver. Here are things to consider to do so successfully.

Transitioning Office Work Environment To Remote Work

Ask for Feedback

First thing first, it is a must to ask for feedback and opinion from the members of the board before deicing to permanently change your business operation into remote work. Also, you need to know whether or not your employees agree to this decision. It is possible for a split to happen. Some employees may wish to stay working from while the others are craving to return to the office. Make sure that everyone is informed when the decision is made. 

Make Sure Everyone Knows

Also, make sure that everyone in your company knows why you make such decision. Give them reasons why it is more beneficial for everyone to work remotely. After making sure that everyone is on the same page, you need to provide the right facilities or tools to help your team working seamlessly from home. For example, load your team with required access, software, and hardware. This way, your team can corporate network and database seamlessly. 

Scheduling is Important

Scheduling is Important

Create a schedule that allow workforce to flow smoothly. One of the biggest challenges of remote work is scheduling and maintaining established communication. Hence, make sure that the schedule planned contained all obligatory planning meetings be it daily, weekly, or monthly. You have to ensure that the schedule set the time for regular reporting on the progress. It may sound a lot of work but it is essential for smooth remote work. 

Find the Right Software to Support Remote Work

Remote work is possible because the advance of technology. Many modern software for business makes remote work runs easier for employees as well as business owners. Hence, it is important to provide the right tools for your employees be it for individual, collaborative, or management works. The tools should be trusted and reliable to ensure the management and communication run seamlessly. 

Anticipate the Risks

Anticipate possible mistakes and challenges of permanent remote work. You might have learned few things after experiencing remote work in your organization. You can identify possible mistakes and how they can affect your remote workforce. This way, you can start planning for the right solutions to prevent and deal with those possible mistakes. Technical problem can be varied from time to time during remote work. Make sure you have the solutions for them in advance instead of waiting until they happen. 

How Business Leaders Can Be Ready to Support Their Team This Year

How Business Leaders Can Be Ready to Support Their Team This Year

It is not easy to be a leader especially when the crisis like last year happened. There are many challenges that may occur in the future as well. A business leader should be prepared and ready for everything. Business leadership may look like different this year due to many shifts and changes happened since last year.

Business leadership this year

Business leaders should always be ready to support their team professionally, financially, and mentally. Therefore, it is more than just gaining profit. In 2021, here are what you can do to be a reliable, successful business leaders:

You have to set the tone this year. The events from 2020 have put your employees into a major downfall, putting them in so much distress and mental fatigue. It is important for you as business leader to keep your spirit high to motivate your teams, making them more excited to go to work. Always show others your positive attitude. You can do it by come to work earlier than your team so you can greet them.

Flexibility is one of the most essential lessons taken from last years economic strain. However, it is also important key for business leaders to be more ready with their leadership this year. Flexibility allows more rooms for improvement and more alternatives available. Embracing flexibility can help a lot in your leadership. For example, you can give more flexibility for employees to decorate their own workspace during remote work, provide additional sick days, etc.

Maintaining healthy, productive work flow is essential for business leaders. Remote work is the product of a major disruption caused by the global pandemic. However, you can prevent a disruption that can ruin your organizational work flow by leaning on a project management system for example. Try to find a plan that offers more efficiency to maintain productivity of your team’s work flow.

Leadership in 2021 will rely a lot in company culture. It is something that you need to rethink and re-plan. Make sure that your company culture can make your employee stay loyally beside you. The economic strain may have caused your team to rethink their options and evaluate their opportunities. If your company culture is poorly managed, there is higher chance for your team to leave simply because they find slightly better option from other employers.

Business leader should know where and when to take a stand. The crisis last year has shown a lot in this regard. Those who have taken their stand powerfully and decisively are the one who are still standing strong now.

It is a challenge for business leader to know where and when and how to make clear statement. However, you won’t find any more difficulty if you look for worthy cause that everyone can get on board with. Supporting the right cause while showing its resonance with your company’s values and missions is what business leaders should do in 2021. When somebody doesn’t agree, always open for a discussion through respectful communication.

A Perfect Honeymoon Journey with Boat Charter Bali

Boat Charter Bali

What better way to start your marriage life, than by enjoying a boat trip to Bali Island?  With breathtaking beaches view, stunning rice fields, and gorgeous waterfalls, Bali welcomes you to the perfect romantic escape. Picture yourselves in the most luxurious setting and indulging in the stunning view. Choosing a boat charter Bali for your honeymoon is perhaps the most romantic experience for a newlywed couple. Walk hand in hand on beautiful beaches, romantic dining in candlelit seaside, and visit new romantic places every day.

Glamorous honeymoon escapes to Bali

Beautiful Bali has everything required for the ultimate Indonesia boat getaway. From an internationally accessible Ngurah Rai airport, sophisticated hotels, nightlife, wonderfully diverse culture, and world-class diving. Island hopping in Bali is the perfect way to immerse yourself in the multicultural honeymoon of your dreams. But, the only thing beautiful Bali does not have, is a lot of safe anchorages for boats, being surrounded by reef systems. Therefore, your boat charter Bali will pick you up in Bali and take you on the cruise through the charming Nusa and Gili Islands. A charter cruise to these islands is the perfect blissful mix for an idyllic romantic escape.

Read more :

A Romantic Gateway: Honeymoon at Nusa Dua Beach Resort

Boat charter Bali takes you to the most beautiful destination on the earth!

Sailing with boat charter Bali means you will be able to visit the most beautiful destination for a honeymoon on the earth. Take a look at our pick for the best places to visit on a cruise holiday.

Tirta Gangga

Tirta Gangga is one of the most popular holiday tourist attractions in Bali. It is located in east Bali, Karangasem.  This beautiful place offers a view of a beautiful garden and water pool with natural water. One of the best attractions at Tirta Gangga is the centrally-located lotus fountain with stunning and unique carvings. Here, you will find giant koi swimming with lotus flowers which form a beautiful landscape.

Lempuyang Temple

If you want to enjoy the Balinese culture with beautiful nature scenes, then visiting Lempuyang Temple is a must. Lempuyang temple is one of Bali’s oldest temples, located on the slope of Mount Lempuyang Karangasem. It is one of the highly regarded temples of Bali. The temple has recently become famous due to countless pictures posted on Instagram. Here, you can see the majesty of the highest mountain in Bali perfectly from a distance.

Boat Charter Bali

Gili Meno

Gili Meno is one of the three tiny Gili Islands between Lombok and Bali. This place is the perfect escape for a romantic escape. The highlight activity for most travelers on the island involves little more than lazing on the stunning beach. Therefore, swimming, scuba diving, and snorkeling are popular things to do here as you easily can spot turtle hatchery.

Crystal Bay

Crystal Bay is also one of the best destinations for snorkeling and diving in Nusa Penida, Bali. The stunning beach is really quiet and almost feels like a private beach. It has exotic fishes, beautiful colorful coral, and the rare mola-mola fish.

Differentiating Your Ideas To Have Higher Survival Chance

Differentiating Your Ideas To Have Higher Survival Chance

When it comes to business, the competition can be so tough that it can make you feel disheartened sometimes to keep going. It is also often to feel useless when the problem you are solving with your company already has a solution. It can be hard to compete with similar ideas. Business environment has diversified so it is important to develop similar ideas but standing out from the rest of your competition. 

How to differentiate your ideas when growing your business

Your business need to stand out to be more memorable in the mind of customers. Only then you will have higher chance than others to survive and expand. You can differentiate your ideas when competing in the same space. Setting yourself apart from the rest of your industry is not impossible to do. And here are some tips to do it well:

Investing in your customer support

It means, you need to improve your customer experience by providing excellent customer service from the moment your customers sign up. If you cannot afford to provide more service, go for small things. Sometimes those small details in customer service are the ones that are mostly forgotten by other businesses to pay attention to. Hence, you can take advantage of the situation by providing more detailed, personalized customer service. 

Good brand story

Good brand story

Create good brand story that shows your customers more personal touch. People love listening to something that is more authentic, personal, and genuine. It attracts more empathy from customers if you create personal brand story that is not only interesting but also inspiring, and motivating. A simple story will draw more attention if it is captivating and resonates well with the audiences. 

Be more specific with your product offering

Instead of trying to offer your product to everyone, narrow down your target market to the more specific area. You don’t have to keep adding more products or service just to fit everyone. Instead, focus on one specific target market and remove any other thing that won’t bring you benefits. 

Build and develop your authority

You can build authority by creating online presence such as blogging, vlogging, podcasting, using social media, and many more. Through your online platform, you can share information based on your expertise and experience. This will attract more audience to put their trust on you. This thing helps you a lot in setting you apart from the rest since you are ready to be the source of reliable information. 

Building credibility

Build your credibility as a way to stand out from the rest of your competition. Trust is the key when it comes to building credibility. Through trust, you will be able to build more loyal customer base who are there for a long time. You can build credibility through honest messaging with a touch of sincerity and care. Do not be afraid to show off your unique brand personality. Being different is not bad in business. It can be a huge factor to make you stand out from the crowd. 

This Diving in Amed Bali Will Awe You for Days!

This Diving in Amed Bali Will Awe You for Days!

It’s hard to think about the Amed of Bali without thinking about diving. Just a bit north from Ubud, this little village sits in the quiet northeast coast of Bali is blessed with vibrant underwater life beneath its calm water. Amed is widely considered as one of Bali’s best dive site and there’s no way to deny it. It’s also the best spot for beginners howe you can swim through clouds of tropical fishes and beds of colourful corals and sponges, just from few meters off the surface. So have you set your next diving destination to the Amed Bali? 

Diving in Amed Bali is Quite Cheaper than Other Region 

One of the many things that drivers and adventurous travelers love about Amed is the cost of holiday. Though blessed with abundance of natural beauty, this lesser-visited region is still quite far from the reach of mass tourism and hence the holiday cost haven’t sky-rocketed high like its southern counterpart. Of course prices could vary. However, with only the cost of one night stay at a villa in the centre of Seminyak, you could enjoy three leisure days in one of charming diving guesthouses or lodgings here. The cost of meals are also fairly low here compared to the southern Bali. And without big frenetic night club, you can further lower the cost of entertainment. It’s all about diving and enjoying the nature at its best here in Amed Bali!

Dive Resorts are Plenty and Cheaper, too

Dive Resorts are Plenty and Cheaper, too

Do you know that you can enjoy the luxuries of beachfront dive resorts in Amed with less than US$50 per night? This is why we love diving in Amed Bali so much. It’s so easy to be indulged in the beauty of the tropical Bali while being catered for your diving needs. The fact that this region is kind of off-the-beaten path gives you more freedom to enjoy the place as much as you like. 

Dive the Beautiful Japanese Shipwreck 

Dive the Beautiful Japanese Shipwreck

Do you know that Amed has one of of the shallowest wreck in the world? The Japanese wreck, located at 15 meters from the beach, is quite small yet very interesting. It rests in just 6m depth and down to 12m below, make it very suitable for beginners! Even snorkelers could marvel on its intriguing beauty due to its shallow depth. Hundreds of corals, hard and soft sponges, and gorgonian fans enveloped the wreck while abundant fishes are swimming around the site. The Japanese wreck is definitely a must see on Amed Bali diving trip itinerary

More Diving and Travelling Stories:

A Wellness Tulamben Diving Retreat

Diving for Beginners Tips on Dive Boat Session

Easy yet Satisfying Diving Experience in Amed Bali 

Amed’s signature is shallow dive sites, bright transparent water with high visibility, and low currents. All of these make it perfect for someone who just start their way into scuba diving or someone who plan their first diving trip. And with so many sites for snorkel, Amed is the perfect diving destination in this island for those who bring their non-diving partner or family to the vacation. 

Impact of the global economy due to the Corona virus

Impact of the global economy due to the Corona virus

China has decided to close its economic path to stop the spread of the epidemic of the corona virus (covid-19). As the country of origin of the plague, the Chinese economy will of course be devastated. The problem is that China is a country with the second largest economic power in the world. They represent almost a third of global economic growth. In other words, if they were hit, it would have a domino effect. Namely, other countries will also be devastated and could be more serious. So, no need to be surprised if the New York Times classroom media published an article titled “China Shuts Down Economic Activities to Fight Corona Virus”. Now the world is suffering “.

As the country with the second largest economic power in the world, even the largest population in the world, China holds the economic role of many countries, mainly in tourism. In the AfDB’s notes, the five countries with the most tourist visits from China in 2018 are Hong Kong (68% of tourists come from China), Palau (39%), Cambodia (33%), Vietnam (32%) and South Korea (South Korea) 31%).

Brief analysis on Tourism Impact

With these notes, the AfDB also established four scenarios of economic influence on the tourism side. First, if tourism in China is closed 2 months (best case scenario), then 3 months (moderate), 6 months (bad) and more than 6 months (worst).

Brief analysis on Tourism Impact

Best case scenario: Tourism from outside Asia to non-Chinese Asian countries, such as East or Southeast Asia, will decline in the same way as during SARS, around 7.7 %.

Moderate scenario: Tourism from outside Asia to non-Chinese Asian countries, such as East or Southeast Asia, will decline by around 17.7%.

Bad and worst-case scenario: Tourism from outside Asia to non-Chinese Asian countries, such as East or Southeast Asia, will drop by 47.7%.

Impact of overall losses

According to AfDB calculations, the global impact of the corona virus will be between 77 and 347 billion US dollars. This figure is equivalent to 0.1% to 0.4% of global GDP. In the same scenario, on a global scale, the potential loss of the world economy reaches 155 billion dollars and China alone, 103 billion dollars. It is in a moderate scenario. If the scenario is bad, on a global scale the potential loss of the world reaches $ 346 billion. The figure comes from the potential loss of China (US $ 236 billion), non-Chinese Asian countries (US $ 42 billion) and the rest of other countries (US $ 68 billion).

The global losses incurred due to the corona virus are indeed devastating as a result, how a country could collapse because of this corona virus. How does the world overcome exactly that? Let us all pray that this virus disappears quickly and that no victims fall because of this virus

A Romantic Gateway: Honeymoon at Nusa Dua Beach Resort

A Romantic Gateway: Honeymoon at Nusa Dua Beach Resort

Whether you are celebrating the union with your love or taking a yearly couple gateway, you’ll want a pampering quality time where the two of you could relax and just appreciate the presence of one another, soak up in the blissful feeling of honeymoon. To enjoy a romantic vacation somewhere near the beach with a glass of ice cold Mojito in hand. Like this Nusa Dua beach resort, which was seemingly made to appreciate the luxury of holiday with special ones. 

Why You’ll Love Your Honeymoon Room at Nusa Dua Beach Resort

Why You’ll Love Your Honeymoon Room at Nusa Dua Beach Resort

Our personal favourite rooms for honeymooners in this resort is the Benoa Ocean View Suite and Grand Benoa Ocean View Suite, where you can enjoy panoramic vista of the Benoa Bay right from the comfort of your room. Imagine waking up in a tranquil morning, opening up the curtain and seeing the sea glitters in afar. Step up to the balcony, sipping warm morning coffee with your loved ones and enjoying the soothing coastal breeze. You would also love to hear that the suite includes in-suite breakfast, fruits, flowers arrangements, and in-suite afternoon tea plus snack. This means you don’t have to go downstairs to grab breakfast when all you want to do is to just stay longer in bed. And when it come to bath time, soak up in rose-petal filled bathtub—this is just what you need in a honeymoon holiday. 

A Discounted Rate for Longer Stay 

Could you do honeymoon in just 1D1N stay? You need more than that. Luckily, this Nusa Dua beach resort let you stay longer and pay for less. For four days or more stay, you will get special discounted rate and more deduction on food and beverages. This is the way to maximise your quality time with your spouse without worrying about the bills. 

Romantic Dining as Cheesy as You Want It

Romantic Dining as Cheesy as You Want It

And what is honeymoon without at least one cheesy candle light dinner with a bed of petal flowers on the floor? This might cringe you out, but it’s definitely worth having especially on your post-wedding celebration!

More Travelling Stories:

Reasons to Stay at Luxury Resorts in Benoa Bali

Undisturbed Peace at Nusa Dua Beach Resort

Nusa Dua, being the resort enclave in Bali, has significantly less crowded than Kuta, Seminyak, Canggu, and other coastal areas in the island. This means less traffic jams, less taxi drivers driving slowly on the road, and less tourist shop merchants trying to sell you something every five minutes.

The resort is perfectly situated in the quietest beach town in Bali for some peaceful and relaxing time. You could take your lover to enjoy a dip in Holiday Inn’s magnificent pool overlooking the ocean all day long. Or you can reserve two loungers in the private beach for some day dreaming time. 

Spa at Whenever You Like It

One of the best thing to do on your honeymoon is having a couple spa to rejuvenate the bodies. The good thing is, you don’t have to step out to get the best spa pampering. The Holiday Inn beach resort has one of the best spa in Nusa Dua and you would love every second of it! Come out with refreshed body and do whatever couple in love want to do afterwards. 

Marketing And Communication Strategies For Business Today

The pandemic has shaped business world into new era. Your business still have to run even if the pandemic is over. However, the new era has come and your business should adapt to it. Facing new era, there are many areas of your business which are greatly affected, forcing you to develop new strategies to thrive. Those areas are marketing and communication. Both are intertwined with another. One key for the change in business world today is digital transformation. 

Marketing And Communication Strategies For Business Today

The digital era of the future for business

Marketing and communication will start revolving around digital transformation from now on. In the past, virtual element is still consider not real. Today, it has become part of reality. Instead of refuse it, you can take advantage of it to make better decision in planning for marketing and communication strategies. 

Rethinking investment

Your marketing team should start to consider rethinking investment and spending of your business. Today, digital marketing is considered the most relevant and effective due to the limited access of offline marketing. Many businesses are getting familiar with how digital marketing work. Thus, it is wise to make more effective strategies for online marketing and combine it with offline activities. It will ensure that customers will stay engaged and loyal regardless of the situation in the future. For digital marketing, you can use visual content and collaborate it with social marketing strategy.

Rebrand your company message

Rebrand your company message

It is also important to rebrand your message. However, it doesn’t mean you have to change your message of the brand. Instead, you can focus on reimagining your brand perception and awareness. You can sharpen your previous message and make it more relevant with what the market demand today and in the future. You have to tweak, reflect, or sharpen the focus a bit.

Show credibility to customers

The main purpose for the reshaping or sharpening your message is to show your credibility as problem-solver to your customers. It is important that your message still touches the sensitivity of the current situation while offering your availability at anytime in the future. Ensuring your customers that you can help at any situation is the purpose of the reshaping of your message. This way, your customers know where to turn to when they are in need.

Think content for marketing and communication strategy

Your content is important for marketing and communication strategy. Without content, you may fail to deliver the message after all. However, it is crucial that you create content that is aligned with your new customer behavior. With the pandemic and new era, customer behavior is also shifted. Thus, you have to adapt to it as well. Provide content that can deliver message to your customer efficiently. Create content with empathy and humanity. Make sure that your content is also relevant to the current situation. 

Connect to your customers emotionally

Connect to your customer emotionally through marketing and communication strategies. Make sure that you make brand purpose which resonate with what your customers need. Rebuild your brand to be more reachable for your customers. Use any tools that can improve customer experience as well so your brand will be more valuable to them.