Marketing And Communication Strategies For Business Today

The pandemic has shaped business world into new era. Your business still have to run even if the pandemic is over. However, the new era has come and your business should adapt to it. Facing new era, there are many areas of your business which are greatly affected, forcing you to develop new strategies to thrive. Those areas are marketing and communication. Both are intertwined with another. One key for the change in business world today is digital transformation. 

Marketing And Communication Strategies For Business Today

The digital era of the future for business

Marketing and communication will start revolving around digital transformation from now on. In the past, virtual element is still consider not real. Today, it has become part of reality. Instead of refuse it, you can take advantage of it to make better decision in planning for marketing and communication strategies. 

Rethinking investment

Your marketing team should start to consider rethinking investment and spending of your business. Today, digital marketing is considered the most relevant and effective due to the limited access of offline marketing. Many businesses are getting familiar with how digital marketing work. Thus, it is wise to make more effective strategies for online marketing and combine it with offline activities. It will ensure that customers will stay engaged and loyal regardless of the situation in the future. For digital marketing, you can use visual content and collaborate it with social marketing strategy.

Rebrand your company message

Rebrand your company message

It is also important to rebrand your message. However, it doesn’t mean you have to change your message of the brand. Instead, you can focus on reimagining your brand perception and awareness. You can sharpen your previous message and make it more relevant with what the market demand today and in the future. You have to tweak, reflect, or sharpen the focus a bit.

Show credibility to customers

The main purpose for the reshaping or sharpening your message is to show your credibility as problem-solver to your customers. It is important that your message still touches the sensitivity of the current situation while offering your availability at anytime in the future. Ensuring your customers that you can help at any situation is the purpose of the reshaping of your message. This way, your customers know where to turn to when they are in need.

Think content for marketing and communication strategy

Your content is important for marketing and communication strategy. Without content, you may fail to deliver the message after all. However, it is crucial that you create content that is aligned with your new customer behavior. With the pandemic and new era, customer behavior is also shifted. Thus, you have to adapt to it as well. Provide content that can deliver message to your customer efficiently. Create content with empathy and humanity. Make sure that your content is also relevant to the current situation. 

Connect to your customers emotionally

Connect to your customer emotionally through marketing and communication strategies. Make sure that you make brand purpose which resonate with what your customers need. Rebuild your brand to be more reachable for your customers. Use any tools that can improve customer experience as well so your brand will be more valuable to them.

A Wellness Tulamben Diving Retreat

With its long standing traditions of healing and culture that closely ties to nature, Bali becomes the perfect home for the growth of modern holistic wellbeing. Healthy licing, vegan food, yoga studios, and meditation are no stranger in this tiny island. And when you come to this tropical paradise for some underwater adventures, wellness retreat can be a great topside complement to your island gateway. Especially in place in Tulamben where the water is rich with life and the quiet village vibrates peacefulness and tranquility. Tulamben is one of main destination for diving in Bali and it’s surrounding is just perfect to have some zen. 

A Wellness Tulamben Diving Retreat You Should Try

Why Should I Do Yoga While Diving in Tulamben? 

Yoga has proven its benefit again and again—not just for clearing up your mind from worldly worries, but also to health in general. The regulated breathing promoted in yoga trains you to relax through deep, slow and steady inhalation and exhalation, which is very important to diving. Learning a proper breathing techniques encourage the body to use maximum capacity of the lungs, enables you to absorb oxygen efficiently. When you are diving, you will need to inhale and exhale through the mouthpiece at a steady pace. It’s very important to keep the pace of your breathing and maintain your calm when you were submerge underwater. The number one motto in diving is “never hold your breathe”. Doing yoga before your diving session in Tulamben could help you a lot with the breathing. 

Do Yoga Every Morning Before the Tulamben Diving 

Wake up early in the morning. Walk outside your bedroom while the redness of the sun bathes the walls and the surrounding. Absorb the moment. It’s time to spread your yoga mat, start your poses, and immerse in the quietness of the morning. 

At One with the Ocean with Yoga 

At One with the Ocean with Yoga

Yoga is more than doing “correct” poses, especially when you do it with intention of improving your scuba diving experience. Through concentration and controlled breathing, yoga allows us to have a deeper connection with the sea. Practicing yoga helps us to understand that we are made from 75% water, and this we too, are like the ocean. With regular breathing and focuses mind, you can be able to bring yoga to the sea and feel blending in with the water, allowing tensions in muscles and mind to go. The result? A clear mind and easier movements during the dives. 

More diving and travelling stories: 

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Try Balinese Cooking Class After the Diving 

Part of wellness retreat is being mindful of what you eat, and this is especially important on diving holiday! Divers tend to need more proteins and low-fat products in order to maintain their prime conditions for the dives. Join some Balinese cooking class after your Tulamben diving session has ended. Bali is the heaven of healthy foods! They also have lots of vegetarian dishes which goes with their spirituality—which are absolutely a must try if it aligns with your diet. Pack up healthy carbs with local veggies, fruits, and proteins from fishes, eggs, or lean meat to bring extra stamina for the dive. 

Money-Saving Decision For Small Business

Small businesses may develop different operation especially because of limited access to money. It is not always because they are lack of financial support. It is mostly because any decision they make will affect their business finance. Thus, money-saving decision is crucial for small business to keep operating while growing at the same time. 

Balancing small business budget by money-saving

Balancing small business budget by money-saving

Balancing budget of small business can be challenging because the slightest change to the finance can cause major tremors to the overall operation. Thus, financial planning is very important for small business. One of the most effective and helpful strategies is money-saving. Here are some tips for your small business’s money saving.

Reevaluate your business

During this pandemic, all businesses are affected including the small one. For your small business, it is very essential to reevaluate your toolkit to ensure your business can run effectively during the crisis without unnecessarily wasting too much money. One important element you have to take into consideration is the toolkit. Different toolkit comes with different prices and functionality. Thus, choose the one that is only essential for your business. 

Negotiate more with your vendors

In this struggling time, everyone is suffered. Thus, helping each others out is the best solution. Many vendors prefer lowering their prices instead of losing their customer entirely. If your business relies on a vendor, negotiate more to have lower prices. However, make sure that you give reasonable explanation on why you have to reach out to them. 

Keep some of the revenue

Money-Saving Decision For Small Business

Saving money is not always especially for a small business that has already had a tight rope. However, you can plan to keep 10% of the revenue in cash in the bank. This percentage of revenue will be a life saver for your business just in case it faces difficult times. You will be able to make good decision knowing that you have that 10% of the revenue to save your business when needed. 

Reuse and recycle

You can also save money by reuse and recycle your inventories. You can find a way to cut down any unnecessary expenses. One of them is your office supplies. Instead of keep buying new assets every year, it is wise to reuse and recycle as long as they are still function properly. This way, you can save money and reduce the waste. 

Try other source of income

To save money, you cannot just rely solely on your core revenue. If it is possible, you can also try to find more ways to generate your income. It can be considered as supplemental revenue for your small business. It doesn’t have to be something big. It is enough if your supplementary can add extra cash to your bank. 

Save monthly revenue

Saving monthly revenue can be used as strategy to balance your budget. You can keep 5% of the monthly revenue and let it go to your business reserve. It is a good way to build your financial stability in a slow pace. To make it easier, automate the process so you won’t have a chance to forget. 

Komodo Liveaboard: Everyone Can Have Fun

Komodo Liveaboard: Everyone Can Have Fun

Kicking an adventure in the wild and rugged Komodo National Park, where the last dragons in the world lives, used to be reserved only for the bravest and the most courageous. Since the coming of comfortable and hotel-like Komodo liveaboard, however, that’s no longer the case. Since modern Phinisi become the trend in Indonesia sailing holiday, going to remote and largely uninhibited destinations like Komodo has is no longer intimidating. Now, everyone from the adventurous 20s to grannies and little travelers can enjoy a lively holiday at the lovely Komodo. This is how you can make the trip enjoyable for everyone. 

Enjoying Komodo Liveaboard for Senior Members

Enjoying Komodo Liveaboard for Senior Members

Who says exploring Komodo is impossible when you are having old bones? Sailing in Komodo liveaboard is as easy as breathing. You don’t have to book the most luxurious Phinisi to have the comfort of sailing. Just make sure that you book a decent liveaboard which is equipped with proper cabins and spring beds. A comfortable liveaboard like this usually have spacious desk with cushiony sofas and sun beds, making a sailing trip a true moment of relaxation. If possible, book a cabin in the second level deck that won’t require you to climb up stairs. Inform the liveaboard crew if you have special diet restrictions so they can prepare special meals for you accordingly. 

More Komodo Travelling Stories:

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Satisfying Underwater Exploration for Divers

Satisfying Underwater Exploration for Divers

If there’s anyone that’s more familiar with Komodo liveaboard, that would be divers. The Komodo National Park might be arid of greens and live up in the land (though being very charming on that), but its blooming wild underneath. The underwater is crazy with life—seafloor and reefs covered with corals of all shapes and colours with busy fishes, from clown fishes to sharks, swimming round and about. 

Ladies: Get Charmed with the Goods

Ladies: Get Charmed with the Goods

You won’t find fancy shops lining up the streets in most of savannah-covered islands in Komodo, but that doesn’t mean it’s lack of pretty little things to bring home. With Komodo liveaboard, you can reach Pungu Island—one of the biggest pearl farm in the neighbourhood. The Flores Sea is rich with oysters which offers irresistible pearls even for ladies who rarely wear it. Don’t forget the Ikat weaving. Komodo is renowned for the amazing, stunningly beautiful Ikat weaving cloths. Indigo blue and deep red Ikat are the most popular, but they also created other equally pretty cloths in other natural colours. Lastly, you cannot just go home from the fabled Komodo Island without bringing home a wooden miniature of this ferocious dragon. Otherwise, how can you remember them? 

The good thing is, all of your purchases would most likely to go directly to the wallet of these local craftsman. You are directly helping the local economy by simply purchasing their goods!

Taking Kiddos to Komodo Liveaboard Trip? Here’s the Considerations

Taking Kiddos to Komodo Liveaboard Trip? Here's the Considerations

A trip to Flores’ famous frontier, Komodo National Park, is almost always equal with rugged adventure. How would it not? Komodo’s landscape, though extraordinarily beautiful, is dominated with jagged hills and underdeveloped paths. It got minimum infrastructure—which also for the sake of maintaining its “wildness”. With such condition, most travelers start to think that Komodo is only suitable for young-blooded adventurers. This is not true, however, as Komodo liveaboard sailing trip is now getting popular among senior citizens and kids as well.

Though appear to be be straight out of this wold, Komodo would actually make for great family holiday. The land, being so geographically distinct from other part of Indonesia, is full of unpredictable wilderness and unique flora and fauna species that surely attract the curious mind of children. It’s a great way to get kids to know nature better than any school book.

Just like any trip, the trip with Komodo liveaboard to this precious destination is full with plus and minus that you should put into consideration. Here are some things that you should think about before taking your kiddos into the trip. 

Komodo Liveaboard Could be An Educational Purposes

Taking Kiddos to Komodo Liveaboard Trip? Here's the Considerations

If you are into Montessory learning method, you would know how impactful it is to learn something by having direct interaction with the subject of learning. Komodo provides very wide opportunity to learn everything about topography, environment, plants, and unique animal species such as Manta ray, giant bats, and the Komodo dragon themselves. The rare Pink Beach of Komodo would also be a great learning materials for kids (as well as adult, too!) of how shreds of red corals can give rose hues to the beach. 

Nausea Problems

One of the main problem for most family who are travelling with Komodo liveaboard is the nausea attack. Some children are more sensitive to rocking motion of the ships—and sometimes their mothers too! Since the trip is almost inseparable with liveaboard sailing, you need to prepare some conter to keep nausea at bay. Aside from the standard nausea pills and bracelet, some essential oils like lemon and peppermint would also helpful to keep nausea at bay.  

More Travelling Stories:

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Suitable Activities for Kids on Komodo Liveaboard

As good Komodo is for child’s education, it’s still a rough terrain that are not really kids friendly. If you plan to take your kiddos there, do a research regarding any activities that would be suitable for the kids. Most of the kids are capable enough for short hike and shallow snorkelling, which would be extra fun to do in Komodo. While adventurers teenagers would likely be enthusiastic for scuba diving safari or trekking with the dragon, the young ones might like to spend a day on the beach, playing with fishes in shallow shore (they are plenty!), or looking for birds. 

Be careful though, some diving spots might be too dangerous for children under 15. Discuss with your Komodo liveaboard operator about kids-friendly spot and activities.

Things To Do To Have Effective Remote Meetings

During the crisis, the decision to work from home is the best thing to do but it doesn’t mean it doesn’t come with any consequences. There are many challenges faced by business leaders when they have to lead their team remotely especially those who are really new to this kind of environment. Struggling to find balance in the beginning is normal. However, you can still do your best to optimize remote meetings with your team members. 

Things To Do To Have Effective Remote Meetings

Building teamwork during virtual meetings

Teamwork is essential for business because there are so many things to deal with to achieve the common goals. Virtual gathering can be efficient because it saves time, energy, and money especially during the pandemic. However, some problems may also arise with this work environment. Building teamwork might be more challenging due to various issues. 

Make the meetings to be more interesting

Fill the virtual experience with something more fun to have. It doesn’t have to be something grande or costly. You can just ask your team members to wear their funniest shirt for the virtual gatherings. It can make the meeting even more enjoyable because everyone is in a good mood since the beginning.

Small talks 

Open the meeting with a small talk where you can check on your team members. This shows that you care about their well-being especially during the pandemic. You can just have a small talk with your team members regarding to their favorite foods so far, or what activities they enjoy the most to fill the day after work. These simple things can create sparkles to the entire meeting. 

Don’t get sidetracked

Things To Do To Have Effective Remote Meetings

Sometimes, there are so many distractions during virtual meetings with your team members. Staying focus on the matter at hand can be challenging. You may get easily distracted with the conversation you have when one of the members lost internet connection. Thus, it is highly recommended to make plan of the entire meeting from the beginning to the end. What things to discuss and goals to achieve after meeting should be planned out thoroughly. 

Inform what team needs to prepare beforehand

It is also highly advised to let your team members what they need to prepare before the meeting for example through emails. There you can send them logistics and purpose for the meetings. Therefore, your team members will be more prepared with the meeting. If the purpose can actually be achieve just via email, then you don’t necessarily have to gather everyone for a virtual meeting. Make sure that every virtual meeting is purposeful.

Point someone to be leader of the day

To make the meeting more organized, you can point out someone to become the leader of the day. Their role is to control the situation and make sure everyone has the equality to participate in the meeting. A situation even during virtual meeting can turn into a chaos when everyone wants to talk at the same time. Even if you are the business leader, you can point out someone be it junior or senior in your team to take role as the lead of the event. 

New but Vintage: Styling A Classic Themed Furniture Yogyakarta

New but Vintage: Styling A Classic Themed Furniture Yogyakarta

A home will only, truly feel like home when you feel comfortable in it; when it reflects your inner quirks and personality perfectly. And if you are like us, you probably have a “classic” soul trapped in modern age. You probably crave the elegance that vintage furniture brings into a house. However, finding vintage furniture pieces that still actually work and are in good condition can be a challenge. Luckily, there’s a furniture shop in Yogyakarta who take classic vintage style seriously in some of their collections. It’s the Voila Paris and this is why you’ll love it.

Buying Designer Furniture in Yogyakarta is Always Worth It

Unlike mass-produced homewares like the IKEA, designer furnitures is usually made limited with high-quality materials—something that would be impossible to be mass produced in lower price. Designer furnitures usually take time to devise configuration, breaking-through functions, and all in authentic designs. A designer furniture Yogyakarta also think about the color scheme in its collection—which make designing a home easier. Also, buying a brand new, designer furniture in vintage style could actually last longer and save more money than spending it in true vintage reparation.  

Find A Focal Point in Your Room

Check any barebones in your room and where the centre of attention will be. The focal point will be the starting point where the furnitures will be arranged around it. it could be a fireplace, a large painting, a french window, or a large bay window. If you don’t have anything, that’s okay. Just find the centre line of the room to draw the focal point. 

All-Classic Vintage Style or A Mix? 

New but Vintage: Styling A Classic Themed Furniture Yogyakarta

Classic vintage gives a comforting, timeless, and elegant vibe to the home. It’s calming and nothing is too chaotic. You can buy a set of vintage classic collection from a furniture catalogue to create a symmetric flow and harmony. However, you can spice it up by adding some old or modern pieces to your newly purchased furniture Yogyakarta. It’s perfectly fine to combine styles if you find a good flow between the colour or the shapes. Mix and matching style will actually let your uniqueness grow louder in the room. 

More Interior Design Inspirations:

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Avoid the Clutters 

One thing that differentiate a vintage-classic house with an old house is the clutters. If you want to find the elegance, cut down the critters to avoid the house looking outdated. Even when you are choosing a vintage-classic furniture Yogyakarta, always remember that less is more.

Mix the Vintage-Style Furniture Yogyakarta with Arts

To achieve a cohesive antique feel in your home, try playing with arts and accessories. Think about victorian or edwardian houses in period movies. Vintage houses are so artsy! Experiment with one large artwork that can also serve as a focal point.  Accessorise with vintage table lamps or classic modern glass vase. Let your imagination expand!

Keeping Your Team Motivated Even During Slow Period

In business, it is normal to experience the ups and downs. Sometimes, they can be intense and unbearable and sometimes they are just like minor turbulence you often experience during a flight. Business can be unpredictable too sometimes. However, it is almost inevitable to experience slow period when business seems to run slower than usual and the revenue is not that great, added with cold weather during winter. All these factors can make your team’s spirit dropped down. You need to find a way to make their spirit up.

Keeping Your Team Motivated Even During Slow Period

Motivating your team effectively

When your team experience slow period, their spirit seems to be down. They may seem less motivated and their productivity keeps dropping as well. Winter can be the coldest months in business because your team’s spirit is just as cold with how holiday is over and they have to get back to their job. Here are several ways in which you can help keeping your team’s spirit up.

Keep your spirit up

Be the ray of sunshine yourself to spread positiveness and good energy. You cannot force your gloomy team to smile or feel energized. Thus, you can do it yourself. Do something before work that can make you feel happier so your mood will improve. Your good mood will stay when you arrive at work and it will be contagious to the others.

Putting in place plans for the future

The plan can include goals you want to achieve in the team or in your business in general. You can create vision boards and ask your team to sit together and brainstorming. You can share ideas and visions so that you will feel more energetic just to think of the future. You can also set a goal for a holiday in the future to excite your team.

Spice things up

Keeping Your Team Motivated Even During Slow Period

Do something spontaneous and surprising to excite your team’s spirit. For example, you can bring lunch on Friday without them knowing before. Or, you can make simple gesture like bringing everyone their favorite coffee during break. Those kinds of surprise elements might seem insignificant but they are really meaningful especially during slower and colder periods. These gestures will warm tour team’s hearts.

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Notice the seasonal depression

There is also thing called seasonal depression in which people get stress or depressed during particular month. It often happens during winter. Lower temperatures and all can make their moods even lower. You can try planning something fun to do together at work during lunch break. Do something that can help alleviate everyone’s mood. You can play simple games without making them too physical. The point is to have fun.

Brainstorms goals together

Encourage your team to think about their own goals for the year. You can just ask them during a lunch break about their goals and their focus on new year. You can ask more about what kind of plan or approaches they would like to use to achieve those goals. You can also talk about the team and discuss things to improve through light-hearted conversation.

On Komodo Liveaboard: Getting the Best of Life

Have you ever wondering how does it feel like cruising on an all wood phinisi, Indonesian style cruise Komodo Liveaboard? No, this is not your typical mega cruises, huge carbon fiber vessel with as much as 5,000 travelers installed. In any case, here in Labuan Bajo, their take of little boat cruising is fairly unique.

Getting the Best of Life in the Best Komodo Liveaboard

Indonesian Old Watercraft Heritage: Liveaboard Boats of Komodo

Rather than carbon-fiber plastics, the Komodo travels in Labuan Bajo is completely made of wood. It’s manufactured after Phinisi model, hundred years old heritage from Indonesian Bugis ethnic, which was widely known as remarkable sailors. Instead of typical modern cruisers, think about the extravagance structure of Pirate of the Caribbean’s boats. The all-wood boats and interiors mixed so perfectly with Komodo’s barbed islands and immaculate ocean. Of course, this was not to forget modern infrastructure, facilities, and stylish comforters. These Komodo liveaboard cruisers could be booked privately or enjoyed together with family and friends. You can also book a slot on its “Open Trip” sailing, making new friends with other 15 adventurers on board. It brings closeness and remarkable journey for explorers who appreciate exciting experience with spoiling extravagance.

A Pampering, Yacht-Like Luxurious Sailing

Being on a private Komodo Liveaboard with many others is the same than cruising with your own yacht. You can be extremely private and independent and, simultaneously, effectively recollect the names of individual voyagers and before long sharing accounts of the day around the loungers. Also, when you are making the most of your time in the boat, ships group are sticking around the bend, and will readily offering assistance at whatever point you need it.

Getting the Best of Life in the Best Komodo Liveaboard

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Komodo Liveaboard: Smoothest Adventure to the Remote Archipelago

The Komodo Liveaboard sailing trip is presumably the comfiest method to go around the Flores Sea. All things being equal once more, living for a few days in the voyage transport is much the same as resting in a private skimming occasion resort. It’s one sort of vessel that brings you into a wild wilderness investigation while never abandoning familiar luxuries. Inside of the pontoons is elegantly brightened with an eye for detail, leaving an extremely charming plan to stay in that will cause you to feel hesitant to return to the land. Facilites are certainly comparable to star inn but then, this gliding resort is likewise outfitted with a scope of water sport types of gear that you can pick. Kayak, kayak, and plunging gears—here and there even with a jump ace locally available—will be accessible to improve your cruising experience.

A Well-Calculated Itinerary Ready to be Followed

Next is the agenda. Komodo trip will take you revved up and ready to go—visiting Komodo’s best places that appears as though they fell directly from the paradise during the world’s creation. Frequently, private travels in Komodo let you to tailor your own agenda in accordance with your necessities. That is, on the off chance that you are a sharp jumper, you can skirt a portion of the minor islands and spotlight on investigating Komodo’s ideal and most perfect plunging locales. You can fill the entire day by trekking to different islands, pick a most loved spot for nightfall chill, or extra entire three hours in early afternoon just in the pontoon, unwinding and appreciating the charming setting to the maximum.

Scuba Diving Nusa Penida: Things You’ll Know

For many divers, going to a scuba diving trip to Nusa Penida would always means of swimming with manta ray, mola mola, and probably some drift diving. However, the Nusa Penida is more than the beaches and the sea. There are so many things to discover in Nusa Penida on your dive trip. So keep your eyes open and let your soul wander!

Scuba Diving Nusa Penida: Things You’ll Know__

The Origin Name of Nusa Penida

As a scuba diving enthusiast, you might know more about the Nusa Penida for its crystal clear water and amazing biodiversity. But do you know that the Nusa Penida, in Balinese local language, means the Island of priests? Nusa means Island whilst Penida means priest. Legend has it said that the Nusa Penida was the place where dark spirits dwells after banished from Bali by the priests. But the mutual existence of dark and light—of negative and positive—is deemed necessary in Balinese Hindu teaching for the balance of the universe. So fear not. You can still enjoy Nusa Penida’s natural beauty as you want.

June is the Worst Time to Have Scuba Diving in Nusa Penida

Do you know that June is the worst time to go and dive to Nusa Penida? If you are planning a summer holiday, it’s better to wait until July to August to go there. The east wind from Australia hit Indonesia, and especially Bali on June. The waves get really big and the seas get really choppy. It’s the worst time to have a sea journey as well as diving. The best time to visit Nusa Penida for scuba diving is between July to November, when the elusive Mola Mola sunfish go up to the ocean surface.

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Nusa Penida has the Clearest and Coldest Water for Scuba Diving

Scuba Diving Nusa Penida: Things You’ll Know

Among all other diving spots in Bali, Nusa Penida is probably the clearest and coldest of all. While the water in Bali generally stay warm at 27 – 30 Celcius degrees, the water temperature in Nusa Penida could be as low as 22 – 16 Celcius degree. If Nusa Penida is listed on your scuba diving wish list during your Bali trip, make sure to pack a 5mm thick full wet suit. You don’t want to get hypothermia while venturing the ocean beauty, don’t you?

You Need to Wear Shorts, Flip Flops, and Plastic Bag Upon Departure

Do you know that you need to walk from the boat to the beach on Sanur and Nusa Penida? Their ports are not like other ports in general. There’s no deck where you can jump into the boat. That means you need to jump into the water and get wet. Your sandals/ shoes will be collected by the operator and get dumped to the beach. Make sure you are wearing less expensive sandals. Your pants will get wet so shorts will work better. Don’t forget to wrap your bag in a plastic bag or better, use a waterproof bag.