Marketing And Communication Strategies For Business Today

The pandemic has shaped business world into new era. Your business still have to run even if the pandemic is over. However, the new era has come and your business should adapt to it. Facing new era, there are many areas of your business which are greatly affected, forcing you to develop new strategies to thrive. Those areas are marketing and communication. Both are intertwined with another. One key for the change in business world today is digital transformation. 

Marketing And Communication Strategies For Business Today

The digital era of the future for business

Marketing and communication will start revolving around digital transformation from now on. In the past, virtual element is still consider not real. Today, it has become part of reality. Instead of refuse it, you can take advantage of it to make better decision in planning for marketing and communication strategies. 

Rethinking investment

Your marketing team should start to consider rethinking investment and spending of your business. Today, digital marketing is considered the most relevant and effective due to the limited access of offline marketing. Many businesses are getting familiar with how digital marketing work. Thus, it is wise to make more effective strategies for online marketing and combine it with offline activities. It will ensure that customers will stay engaged and loyal regardless of the situation in the future. For digital marketing, you can use visual content and collaborate it with social marketing strategy.

Rebrand your company message

Rebrand your company message

It is also important to rebrand your message. However, it doesn’t mean you have to change your message of the brand. Instead, you can focus on reimagining your brand perception and awareness. You can sharpen your previous message and make it more relevant with what the market demand today and in the future. You have to tweak, reflect, or sharpen the focus a bit.

Show credibility to customers

The main purpose for the reshaping or sharpening your message is to show your credibility as problem-solver to your customers. It is important that your message still touches the sensitivity of the current situation while offering your availability at anytime in the future. Ensuring your customers that you can help at any situation is the purpose of the reshaping of your message. This way, your customers know where to turn to when they are in need.

Think content for marketing and communication strategy

Your content is important for marketing and communication strategy. Without content, you may fail to deliver the message after all. However, it is crucial that you create content that is aligned with your new customer behavior. With the pandemic and new era, customer behavior is also shifted. Thus, you have to adapt to it as well. Provide content that can deliver message to your customer efficiently. Create content with empathy and humanity. Make sure that your content is also relevant to the current situation. 

Connect to your customers emotionally

Connect to your customer emotionally through marketing and communication strategies. Make sure that you make brand purpose which resonate with what your customers need. Rebuild your brand to be more reachable for your customers. Use any tools that can improve customer experience as well so your brand will be more valuable to them.

A Wellness Tulamben Diving Retreat

With its long standing traditions of healing and culture that closely ties to nature, Bali becomes the perfect home for the growth of modern holistic wellbeing. Healthy licing, vegan food, yoga studios, and meditation are no stranger in this tiny island. And when you come to this tropical paradise for some underwater adventures, wellness retreat can be a great topside complement to your island gateway. Especially in place in Tulamben where the water is rich with life and the quiet village vibrates peacefulness and tranquility. Tulamben is one of main destination for diving in Bali and it’s surrounding is just perfect to have some zen. 

A Wellness Tulamben Diving Retreat You Should Try

Why Should I Do Yoga While Diving in Tulamben? 

Yoga has proven its benefit again and again—not just for clearing up your mind from worldly worries, but also to health in general. The regulated breathing promoted in yoga trains you to relax through deep, slow and steady inhalation and exhalation, which is very important to diving. Learning a proper breathing techniques encourage the body to use maximum capacity of the lungs, enables you to absorb oxygen efficiently. When you are diving, you will need to inhale and exhale through the mouthpiece at a steady pace. It’s very important to keep the pace of your breathing and maintain your calm when you were submerge underwater. The number one motto in diving is “never hold your breathe”. Doing yoga before your diving session in Tulamben could help you a lot with the breathing. 

Do Yoga Every Morning Before the Tulamben Diving 

Wake up early in the morning. Walk outside your bedroom while the redness of the sun bathes the walls and the surrounding. Absorb the moment. It’s time to spread your yoga mat, start your poses, and immerse in the quietness of the morning. 

At One with the Ocean with Yoga 

At One with the Ocean with Yoga

Yoga is more than doing “correct” poses, especially when you do it with intention of improving your scuba diving experience. Through concentration and controlled breathing, yoga allows us to have a deeper connection with the sea. Practicing yoga helps us to understand that we are made from 75% water, and this we too, are like the ocean. With regular breathing and focuses mind, you can be able to bring yoga to the sea and feel blending in with the water, allowing tensions in muscles and mind to go. The result? A clear mind and easier movements during the dives. 

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Try Balinese Cooking Class After the Diving 

Part of wellness retreat is being mindful of what you eat, and this is especially important on diving holiday! Divers tend to need more proteins and low-fat products in order to maintain their prime conditions for the dives. Join some Balinese cooking class after your Tulamben diving session has ended. Bali is the heaven of healthy foods! They also have lots of vegetarian dishes which goes with their spirituality—which are absolutely a must try if it aligns with your diet. Pack up healthy carbs with local veggies, fruits, and proteins from fishes, eggs, or lean meat to bring extra stamina for the dive. 

Money-Saving Decision For Small Business

Small businesses may develop different operation especially because of limited access to money. It is not always because they are lack of financial support. It is mostly because any decision they make will affect their business finance. Thus, money-saving decision is crucial for small business to keep operating while growing at the same time. 

Balancing small business budget by money-saving

Balancing small business budget by money-saving

Balancing budget of small business can be challenging because the slightest change to the finance can cause major tremors to the overall operation. Thus, financial planning is very important for small business. One of the most effective and helpful strategies is money-saving. Here are some tips for your small business’s money saving.

Reevaluate your business

During this pandemic, all businesses are affected including the small one. For your small business, it is very essential to reevaluate your toolkit to ensure your business can run effectively during the crisis without unnecessarily wasting too much money. One important element you have to take into consideration is the toolkit. Different toolkit comes with different prices and functionality. Thus, choose the one that is only essential for your business. 

Negotiate more with your vendors

In this struggling time, everyone is suffered. Thus, helping each others out is the best solution. Many vendors prefer lowering their prices instead of losing their customer entirely. If your business relies on a vendor, negotiate more to have lower prices. However, make sure that you give reasonable explanation on why you have to reach out to them. 

Keep some of the revenue

Money-Saving Decision For Small Business

Saving money is not always especially for a small business that has already had a tight rope. However, you can plan to keep 10% of the revenue in cash in the bank. This percentage of revenue will be a life saver for your business just in case it faces difficult times. You will be able to make good decision knowing that you have that 10% of the revenue to save your business when needed. 

Reuse and recycle

You can also save money by reuse and recycle your inventories. You can find a way to cut down any unnecessary expenses. One of them is your office supplies. Instead of keep buying new assets every year, it is wise to reuse and recycle as long as they are still function properly. This way, you can save money and reduce the waste. 

Try other source of income

To save money, you cannot just rely solely on your core revenue. If it is possible, you can also try to find more ways to generate your income. It can be considered as supplemental revenue for your small business. It doesn’t have to be something big. It is enough if your supplementary can add extra cash to your bank. 

Save monthly revenue

Saving monthly revenue can be used as strategy to balance your budget. You can keep 5% of the monthly revenue and let it go to your business reserve. It is a good way to build your financial stability in a slow pace. To make it easier, automate the process so you won’t have a chance to forget. 

Komodo Liveaboard: Everyone Can Have Fun

Komodo Liveaboard: Everyone Can Have Fun

Kicking an adventure in the wild and rugged Komodo National Park, where the last dragons in the world lives, used to be reserved only for the bravest and the most courageous. Since the coming of comfortable and hotel-like Komodo liveaboard, however, that’s no longer the case. Since modern Phinisi become the trend in Indonesia sailing holiday, going to remote and largely uninhibited destinations like Komodo has is no longer intimidating. Now, everyone from the adventurous 20s to grannies and little travelers can enjoy a lively holiday at the lovely Komodo. This is how you can make the trip enjoyable for everyone. 

Enjoying Komodo Liveaboard for Senior Members

Enjoying Komodo Liveaboard for Senior Members

Who says exploring Komodo is impossible when you are having old bones? Sailing in Komodo liveaboard is as easy as breathing. You don’t have to book the most luxurious Phinisi to have the comfort of sailing. Just make sure that you book a decent liveaboard which is equipped with proper cabins and spring beds. A comfortable liveaboard like this usually have spacious desk with cushiony sofas and sun beds, making a sailing trip a true moment of relaxation. If possible, book a cabin in the second level deck that won’t require you to climb up stairs. Inform the liveaboard crew if you have special diet restrictions so they can prepare special meals for you accordingly. 

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Satisfying Underwater Exploration for Divers

Satisfying Underwater Exploration for Divers

If there’s anyone that’s more familiar with Komodo liveaboard, that would be divers. The Komodo National Park might be arid of greens and live up in the land (though being very charming on that), but its blooming wild underneath. The underwater is crazy with life—seafloor and reefs covered with corals of all shapes and colours with busy fishes, from clown fishes to sharks, swimming round and about. 

Ladies: Get Charmed with the Goods

Ladies: Get Charmed with the Goods

You won’t find fancy shops lining up the streets in most of savannah-covered islands in Komodo, but that doesn’t mean it’s lack of pretty little things to bring home. With Komodo liveaboard, you can reach Pungu Island—one of the biggest pearl farm in the neighbourhood. The Flores Sea is rich with oysters which offers irresistible pearls even for ladies who rarely wear it. Don’t forget the Ikat weaving. Komodo is renowned for the amazing, stunningly beautiful Ikat weaving cloths. Indigo blue and deep red Ikat are the most popular, but they also created other equally pretty cloths in other natural colours. Lastly, you cannot just go home from the fabled Komodo Island without bringing home a wooden miniature of this ferocious dragon. Otherwise, how can you remember them? 

The good thing is, all of your purchases would most likely to go directly to the wallet of these local craftsman. You are directly helping the local economy by simply purchasing their goods!

Handling Business After The Pandemic

The pandemic in this year has brought us to a new circumstances. There have been major shifts in the economy so that’s why business leaders should take action. The pandemic is getting better now and many countries around the world has loosen up various pandemic-restrictions. People has started to go out and try to live normally. However, there is ‘new normal’ that we have to live with from today on. Business is still affected even after the pandemic ends. There are many changes and new culture we should implement to run business properly post the pandemic.

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Business After Pandemic
Photo by Clay Banks

Handling business smoothly post pandemic

Many business owners and leaders are worried about how their business will run post pandemic. Of course, it is important to make plan both for long-term and short-term decision. To be able to survive and thrive, business leaders should consider these important things:

  • Focus on finding and keeping customers. In this crisis, it is important to take decision based on customer-oriented. It is critical to show people that you care. You are not the only struggling so giving something that can lessen their burden will be appreciated. It must be hard to do so because you also have to think of the revenue. However, when you care for your customers, money will follow. If you keep focusing on making profit, your customers might feel like they are not treated like human but only a paycheck.
  • Use digital platform for promotion and marketing. Facing the crisis, a business should adapt or be left behind. When it is impossible for conventional method, go bold and brave. Use any resource you can find helpful to keep your business run and make your customers happy. Digital platforms such as social media are good place to promote your products or service while serving your customers valuable information to keep up with.
  • Post pandemic is where your business still have to adapt with the ‘new normal’. it is critical to diversify your business both in delivering products and customer service. The new normal can be considered as new opportunity instead of new burden. You may find more opportunities to improve your business. When the changes happen in your customers’ life, their demands may become varied or expand as well. Thus, you can snatch the opportunity to provide what they truly need. 
  • Business post the pandemic is required to be more flexible in handling many situations. There are many works to pick up after the pandemic and it can be a huge burden for those who come back to work. However, there are many strategies to apply to adapt withe the situation. Do not limit your business to run in one way. Use any strategy and method that can keep it to run smoothly.

With flexibility and agility, your business will not only survive this pandemic but also another possible worse scenario waiting in the future. There are many lessons to learn from this crisis and you can use it to grow your business even more in the long run. 

What Influenced Bali Property Style & Concept

You might have seen the best architectural concept that made your eyes wide open. Certain list would make exceptional list for your future. But, if you consider on a holiday in Bali, you will be amaze on how property in bali influence its style and concept.

Bali property offer unique influence that you will not find elsewhere. It values the strong philosophy of Balinese Hindu and rich heritage that have been the identity of balinese people. However, the influence has remained for a long period of time and developing on many occasion.

Not to mention the laws and norms in Bali have shaped to what it is today. Balinese people rely that every blessing in their life brings a mission on making the world the better place. These belief are describe in a philosophy called Tri Hita Karana – The three causes to prosperity between human, natural environment and God.

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What bali property are mostly popular of

The Tri Hita Karana philosophy are well execute in every housing concept. This supported by the style of property in merging the building with natural material, such as thatch, wood, bamboo, brick etc. All these natural material merged and styled to enhance traditional property that mostly can be found in Bali property indonesia.

Several other aspect of the property are including good ventilation, solid foundation, spacious backyard, traditional guard wall and balinese temple. However, most aspect can easily detected in every bali property as each of them brings their own value.

Bali Property
Source: Kibarer Property

Ventilation system are usually operate for a better air circulation that enters to property. Ventilation are made in a big size between the space of roof and building walls. Thus, solid foundation is an important aspect to consider. It is believe that the solid foundation will give strength to its owner.

Spacious backyard is very identical to every balinese property. Based on the philosophy of Tri Hita Karana, one of prosperity causes is the relation between human and natural environment. With a spacious backyard and natural environment, balinese have implement the concept of Tri Hita Karana and further the understanding of relation of human, natural environment and god.

Worth to mention on the installation of traditional guard wall and balinese temple. Traditional guard wall made on natural stone and brick possesed a strong characteristic of balinese property. Meanwhile, balinese temple is a necessary to each of property as a place where the ancestor and god are honour.

The Mix of Western-Balinese 

All of these strong characteristic couldn’t separated away from balinese identity. But the philosophy and balinese characteristic can be combine with the touch of western style. It produce amazing influence in architecture, cultural and living experiences. 

The approach of western-balinese has set the trends in bali property industry. These approach also adhere to balinese norms and philosophy that remain for a long period of time. With the mature of property industry in Bali, it will boost the cycle and demand for buying property in bali. 

Bali houses for sale is always a good option whether to stay or an investment. You might consider it for a short plan or even retirement days ahead. Meanwhile bali property prices are significantly growing, the early you enter the more beneficial it become. As if live in an outstanding of balinese influence will be an opportunity of a lifetime.

Surviving The Crisis By Learning New Skills

Surviving The Crisis By Learning New Skills

During this recession, millions of people lost their jobs and many business decided to close. Surviving during the crisis like this sounds even more daunting. Finding new job or opening new business sound ideal but it is not that easy. Switching career in the middle of the crisis is challenging. However, doing nothing is just as damaging for yourself. Being able to adapt is something we should do in order to survive. Adapting also means learning new skills so you can lay more strategies to survive and get back up. 

Learning new skills to survive the economic downfall

Learning new skills to survive the economic downfall

The pandemic in 2020 is like a huge hit for business leaders and many industries. It is not easy to take in but we cannot do anything to cancel it. What we can do is adapt and learn something new to survive this. Protecting your business from collapsing must be very challenging as well. Here are some tips to survive this crisis. 

Try to be more adaptive

Being adaptive to the current changes is a must so we can survive. There have been many major shifts in business causing economy activity to pause. Crucial challenges are faced and they are not so easy to overcome. Being adaptive also means we should follow the new nature of the duties and responsibilities of the job we have. Business is evolving and it pushes us to find out what are our hidden potentials are. Improving the economy is possible when we know what to do instead of just sitting still. 

Spend some time to learn new skills

Spend some time to learn new skills

Learning new skills is also essential to do when facing this kind of crisis. Major changes are everywhere. The situation and condition forces us to adapt to the current events. This allows us to find our potential and acquire new skills to survive. We learn how to survive and successful even in the middle of the crisis. For example, those businesses that never touches digital approach might start learning to get familiar with it since it is supportive approach to help the business to survive. 

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Try to keep growing

It is possible to keep learning and growing even in the middle of the crisis. In fact, many people find their highest potential when they are forced to survive. Digital landscape is what businesses are more focused on today. It opens new gates of challenges for business leaders. This situation forces us to find the right talent and experience to survive. 

Polish your own skills

To learn and grow during the crisis, you can start by polishing your current skills so you can become more proficient. You can also find in-demand skills to fill in your skill gaps. Then, you can branch out your skill by expanding your potential. You can learn some adjacent skills to broaden your knowledge base. 

Set goals you can achieve

To develop yourself professionally, set career goals you can determine. You need to find the reasons why you need to learn this new skill or where do you want your position to be after gaining that new skill. You can find the right online platforms to learn, train, and earn certifications. 

Taking Kiddos to Komodo Liveaboard Trip? Here’s the Considerations

Taking Kiddos to Komodo Liveaboard Trip? Here's the Considerations

A trip to Flores’ famous frontier, Komodo National Park, is almost always equal with rugged adventure. How would it not? Komodo’s landscape, though extraordinarily beautiful, is dominated with jagged hills and underdeveloped paths. It got minimum infrastructure—which also for the sake of maintaining its “wildness”. With such condition, most travelers start to think that Komodo is only suitable for young-blooded adventurers. This is not true, however, as Komodo liveaboard sailing trip is now getting popular among senior citizens and kids as well.

Though appear to be be straight out of this wold, Komodo would actually make for great family holiday. The land, being so geographically distinct from other part of Indonesia, is full of unpredictable wilderness and unique flora and fauna species that surely attract the curious mind of children. It’s a great way to get kids to know nature better than any school book.

Just like any trip, the trip with Komodo liveaboard to this precious destination is full with plus and minus that you should put into consideration. Here are some things that you should think about before taking your kiddos into the trip. 

Komodo Liveaboard Could be An Educational Purposes

Taking Kiddos to Komodo Liveaboard Trip? Here's the Considerations

If you are into Montessory learning method, you would know how impactful it is to learn something by having direct interaction with the subject of learning. Komodo provides very wide opportunity to learn everything about topography, environment, plants, and unique animal species such as Manta ray, giant bats, and the Komodo dragon themselves. The rare Pink Beach of Komodo would also be a great learning materials for kids (as well as adult, too!) of how shreds of red corals can give rose hues to the beach. 

Nausea Problems

One of the main problem for most family who are travelling with Komodo liveaboard is the nausea attack. Some children are more sensitive to rocking motion of the ships—and sometimes their mothers too! Since the trip is almost inseparable with liveaboard sailing, you need to prepare some conter to keep nausea at bay. Aside from the standard nausea pills and bracelet, some essential oils like lemon and peppermint would also helpful to keep nausea at bay.  

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Suitable Activities for Kids on Komodo Liveaboard

As good Komodo is for child’s education, it’s still a rough terrain that are not really kids friendly. If you plan to take your kiddos there, do a research regarding any activities that would be suitable for the kids. Most of the kids are capable enough for short hike and shallow snorkelling, which would be extra fun to do in Komodo. While adventurers teenagers would likely be enthusiastic for scuba diving safari or trekking with the dragon, the young ones might like to spend a day on the beach, playing with fishes in shallow shore (they are plenty!), or looking for birds. 

Be careful though, some diving spots might be too dangerous for children under 15. Discuss with your Komodo liveaboard operator about kids-friendly spot and activities.

Things To Do To Have Effective Remote Meetings

During the crisis, the decision to work from home is the best thing to do but it doesn’t mean it doesn’t come with any consequences. There are many challenges faced by business leaders when they have to lead their team remotely especially those who are really new to this kind of environment. Struggling to find balance in the beginning is normal. However, you can still do your best to optimize remote meetings with your team members. 

Things To Do To Have Effective Remote Meetings

Building teamwork during virtual meetings

Teamwork is essential for business because there are so many things to deal with to achieve the common goals. Virtual gathering can be efficient because it saves time, energy, and money especially during the pandemic. However, some problems may also arise with this work environment. Building teamwork might be more challenging due to various issues. 

Make the meetings to be more interesting

Fill the virtual experience with something more fun to have. It doesn’t have to be something grande or costly. You can just ask your team members to wear their funniest shirt for the virtual gatherings. It can make the meeting even more enjoyable because everyone is in a good mood since the beginning.

Small talks 

Open the meeting with a small talk where you can check on your team members. This shows that you care about their well-being especially during the pandemic. You can just have a small talk with your team members regarding to their favorite foods so far, or what activities they enjoy the most to fill the day after work. These simple things can create sparkles to the entire meeting. 

Don’t get sidetracked

Things To Do To Have Effective Remote Meetings

Sometimes, there are so many distractions during virtual meetings with your team members. Staying focus on the matter at hand can be challenging. You may get easily distracted with the conversation you have when one of the members lost internet connection. Thus, it is highly recommended to make plan of the entire meeting from the beginning to the end. What things to discuss and goals to achieve after meeting should be planned out thoroughly. 

Inform what team needs to prepare beforehand

It is also highly advised to let your team members what they need to prepare before the meeting for example through emails. There you can send them logistics and purpose for the meetings. Therefore, your team members will be more prepared with the meeting. If the purpose can actually be achieve just via email, then you don’t necessarily have to gather everyone for a virtual meeting. Make sure that every virtual meeting is purposeful.

Point someone to be leader of the day

To make the meeting more organized, you can point out someone to become the leader of the day. Their role is to control the situation and make sure everyone has the equality to participate in the meeting. A situation even during virtual meeting can turn into a chaos when everyone wants to talk at the same time. Even if you are the business leader, you can point out someone be it junior or senior in your team to take role as the lead of the event. 

New but Vintage: Styling A Classic Themed Furniture Yogyakarta

New but Vintage: Styling A Classic Themed Furniture Yogyakarta

A home will only, truly feel like home when you feel comfortable in it; when it reflects your inner quirks and personality perfectly. And if you are like us, you probably have a “classic” soul trapped in modern age. You probably crave the elegance that vintage furniture brings into a house. However, finding vintage furniture pieces that still actually work and are in good condition can be a challenge. Luckily, there’s a furniture shop in Yogyakarta who take classic vintage style seriously in some of their collections. It’s the Voila Paris and this is why you’ll love it.

Buying Designer Furniture in Yogyakarta is Always Worth It

Unlike mass-produced homewares like the IKEA, designer furnitures is usually made limited with high-quality materials—something that would be impossible to be mass produced in lower price. Designer furnitures usually take time to devise configuration, breaking-through functions, and all in authentic designs. A designer furniture Yogyakarta also think about the color scheme in its collection—which make designing a home easier. Also, buying a brand new, designer furniture in vintage style could actually last longer and save more money than spending it in true vintage reparation.  

Find A Focal Point in Your Room

Check any barebones in your room and where the centre of attention will be. The focal point will be the starting point where the furnitures will be arranged around it. it could be a fireplace, a large painting, a french window, or a large bay window. If you don’t have anything, that’s okay. Just find the centre line of the room to draw the focal point. 

All-Classic Vintage Style or A Mix? 

New but Vintage: Styling A Classic Themed Furniture Yogyakarta

Classic vintage gives a comforting, timeless, and elegant vibe to the home. It’s calming and nothing is too chaotic. You can buy a set of vintage classic collection from a furniture catalogue to create a symmetric flow and harmony. However, you can spice it up by adding some old or modern pieces to your newly purchased furniture Yogyakarta. It’s perfectly fine to combine styles if you find a good flow between the colour or the shapes. Mix and matching style will actually let your uniqueness grow louder in the room. 

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Avoid the Clutters 

One thing that differentiate a vintage-classic house with an old house is the clutters. If you want to find the elegance, cut down the critters to avoid the house looking outdated. Even when you are choosing a vintage-classic furniture Yogyakarta, always remember that less is more.

Mix the Vintage-Style Furniture Yogyakarta with Arts

To achieve a cohesive antique feel in your home, try playing with arts and accessories. Think about victorian or edwardian houses in period movies. Vintage houses are so artsy! Experiment with one large artwork that can also serve as a focal point.  Accessorise with vintage table lamps or classic modern glass vase. Let your imagination expand!